{"id":1458,"date":"2019-07-07T12:15:23","date_gmt":"2019-07-07T12:15:23","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=1458"},"modified":"2021-06-29T13:26:47","modified_gmt":"2021-06-29T13:26:47","slug":"between-the-lab-and-the-office","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/","title":{"rendered":"Between the lab and the office"},"content":{"rendered":"<p>I was able to catch Professor Yael Hanein for a half-hour interview, which she managed to make available amidst her tight schedule. This includes running between the laboratory that she manages at Tel Aviv University, and offices at WeWork, where the company X-trodes operates these days, which she founded along with other partners. The company is based on a patent that she registered after much work by her and her staff at the research lab. It is a technology (in the form of a sticker) that makes it possible to measure muscle and brain activity while people are leading their normal life, for instance, monitoring brain and muscle activity during sleep. The patent, it should be mentioned, is one of six that she has registered, in addition to nearly 100 articles that she has published.<\/p>\n<p>\u201cThe company is developing the technology based on the lab work we did at the university, and some of the researchers are already working for it. Unlike the classic checkup at the hospital which takes physical measurements with a complicated system of connected electrodes, this is a much more congenial and convenient method &#8211; and the information that it obtains is similar to that which you would get at the hospital,\u201d says Hanein, who serves as the company\u2019s CTO.<\/p>\n<figure id=\"attachment_1459\" aria-describedby=\"caption-attachment-1459\" style=\"width: 5616px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1459\" src=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg\" alt=\"\" width=\"5616\" height=\"3744\" srcset=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg 5616w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2-300x200.jpg 300w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2-768x512.jpg 768w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2-1024x683.jpg 1024w\" sizes=\"(max-width: 5616px) 100vw, 5616px\" \/><\/a><figcaption id=\"caption-attachment-1459\" class=\"wp-caption-text\">Yael Hanein | Photo by Ryan Frois<\/figcaption><\/figure>\n<p>The potential is enormous. When the technology is ready, it could, for example, take physiological measurements during driving and assess the driver\u2019s alertness or improve the capacity of people with brain injures to control their muscles. In the future, Hanein hopes she will even be able to monitor emotions and sensations through electrical signals in the facial muscles.<\/p>\n<p>This is not the first time that Hanein is mixing the research world with the business arena &#8211; a few years ago she was involved in the establishment of Nano Retina, a company in which she serves as a scientific consultant to this day &#8211; there the technology was not based on research done in her lab, but rather on personal information and advice she provided. \u201cThis work with the company was very successful,\u201d she said. \u201cFor my part, I contributed extensive knowledge and at the same time, I gained a kind of education about the business world and the processes of establishing a company\u201d &#8211; experience that is clearly helping her in the establishment of her current company.<\/p>\n<p>The Nano Retina technology enables a blind person\u2019s visual system to reconnect with the neural system of the retina and the brain and thus restore his vision. Hanein and Nano Retina have had significant achievements in this arena. These days, experiments on animals are already being carried out with the aim of reaching human trials in the coming year.<\/p>\n<figure id=\"attachment_1462\" aria-describedby=\"caption-attachment-1462\" style=\"width: 6720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05e7\u05e8\u05d3\u05d9\u05d8-\u05d9\u05e2\u05dc-\u05e6\u05d5\u05e8-8.jpg\"><img decoding=\"async\" class=\"size-full wp-image-1462\" src=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05e7\u05e8\u05d3\u05d9\u05d8-\u05d9\u05e2\u05dc-\u05e6\u05d5\u05e8-8.jpg\" alt=\"\" width=\"6720\" height=\"4480\" srcset=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05e7\u05e8\u05d3\u05d9\u05d8-\u05d9\u05e2\u05dc-\u05e6\u05d5\u05e8-8.jpg 6720w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05e7\u05e8\u05d3\u05d9\u05d8-\u05d9\u05e2\u05dc-\u05e6\u05d5\u05e8-8-300x200.jpg 300w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05e7\u05e8\u05d3\u05d9\u05d8-\u05d9\u05e2\u05dc-\u05e6\u05d5\u05e8-8-768x512.jpg 768w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05e7\u05e8\u05d3\u05d9\u05d8-\u05d9\u05e2\u05dc-\u05e6\u05d5\u05e8-8-1024x683.jpg 1024w\" sizes=\"(max-width: 6720px) 100vw, 6720px\" \/><\/a><figcaption id=\"caption-attachment-1462\" class=\"wp-caption-text\">In the Lab | Photo by Yeal Tzur<\/figcaption><\/figure>\n<p>Hanein sees a direct connection between her work in the lab and the office and laughs when I ask the obvious question: so which one do you prefer? \u201cI think that the beauty is in the balance. Academia favors ambitious, difficult and intellectually challenging projects which is the most fulfilling work there is. It\u2019s also an opportunity to train students. On the other hand it\u2019s done in a framework that is managed by a public, bureaucratic system, as opposed to in industry, where everything moves so quickly and efficiently and it is of utmost importance to maximize your time and make progress. But there is a different type of pressure which you don\u2019t have so much in academia &#8211; because in industry there are people who invested a lot of money in you and they want to see results\u201d. Still, after a brief debate, she emphasizes that, \u201cthe essence of what is most fulfilling for me is research and the guidance of students &#8211; those are the two things that I love doing most.\u201d<\/p>\n<p><strong>Interfacing with the Brain<\/strong><\/p>\n<p>Professor Hanein (49) grew up in Ra\u2019anana to a family of farmers. As a girl, she did not think that she would become a leader and pioneer of a field that integrates electronic engineering, physics and biology &#8211; the field of neural interfaces. She claims, \u201cLike many things in life, my coming into this world had an element of chance.\u201d<\/p>\n<p>Despite the fact that she is a professor of electric engineering, Hanein actually entered academics from the field of physics. She finished her bachelor\u2019s and master\u2019s degrees at Tel Aviv University and her doctorate at the Weizmann Institute. But immediately after her doctorate, in 2000, she went on to do post-doc studies in Seattle, where her career took a major turn. \u201cIn the US, I was exposed to new fields of study that aimed to enter into the world of neural interfaces &#8211; electronic devices that are able to send two-directional signals within the body, from the neural system to the nervous system. In order to be able to manage in that field, I began to study more about biology, materials and electrochemistry,\u201d she says.<\/p>\n<figure id=\"attachment_1461\" aria-describedby=\"caption-attachment-1461\" style=\"width: 2579px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/-\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-2-e1562501663303.jpg\"><img decoding=\"async\" class=\"size-full wp-image-1461\" src=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/-\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-2-e1562501663303.jpg\" alt=\"\" width=\"2579\" height=\"2931\" srcset=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/-\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-2-e1562501663303.jpg 2579w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/-\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-2-e1562501663303-264x300.jpg 264w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/-\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-2-e1562501663303-768x873.jpg 768w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/-\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-2-e1562501663303-901x1024.jpg 901w\" sizes=\"(max-width: 2579px) 100vw, 2579px\" \/><\/a><figcaption id=\"caption-attachment-1461\" class=\"wp-caption-text\">The sticker | Photo by Press<\/figcaption><\/figure>\n<p>After four years she returned to Israel equipped with new expertise, and began to build her laboratory and her research method that would guide her and her students within Tel Aviv University\u2019s Department of Electrical Engineering. \u201cSo I actually entered into this niche of the neuro-technology or neuro-engineering world. It\u2019s a world focused on building technologies to advance brain research. We are coming from the world of electrical engineering and physics and trying to build or use physical tools in order to learn about the neural system &#8211; the aim is ultimately to interface with the human brain,\u201d Hanein says.<\/p>\n<p>All of this is happening at the Nano-science and Nano-technology Center at Tel Aviv University, of which Hanein is in charge. A nanometer is a unit of measurement which represents a billionth of a meter. Nano technologies grant researchers the ability to build materials \u201cfrom nothing\u201d, molecule by molecule, enabling maximum accuracy in the creation of material properties. \u201cFor me, \u2018nano\u2019 is a tool that offers a platform of materials that were not available in the past,\u201d explains Professor Hanein. \u201cIn the past when we searched for tools for building brain interfaces, we used other materials, those that were available, but they didn\u2019t necessarily have the right qualities. Nano-technology has important advantages, like creating more sensitive sensors and using systems that are closer to the biological systems in terms of their structures and abilities.\u201d<\/p>\n<p><strong>The Right Incentive<\/strong><\/p>\n<p>Hanein lives the research life &#8211; you can sense that in her voice. A significant part of that is the connection with the young students for whom she feels responsibility both academically as well as outside of the university. \u201cA professor that I met years ago in the United States told me that in his opinion, one of the huge advantages of academia is that you are surrounded by young and very talented people your whole life, people that are full of motivation that want to learn and investigate,\u201d says Hanein. \u201cOn the other hand it is also a big responsibility, and if you produce more and more students for continuing education, but they don\u2019t have jobs to graduate into, you have just made people frustrated. But if we\u2019re talking about motivation to pursue advanced degrees, that\u2019s the point. A process of creating research and work in which those same researchers can continue what they started in university.\u201d<\/p>\n<p>It is not for nothing that Professor Hanein emphasizes this point. \u201cAs a rule, it\u2019s very hard to convince students who are finishing their studies in engineering to stay on for continuing studies, because they have a lot of options. Scholarships won\u2019t help much, because sometimes the difference is between 3,000 shekels and 30 thousand that they might be offered outside the university,\u201d she explains. \u201cThe universities are looking for creative solutions to this matter, and in the meantime the numbers are relatively low, but it\u2019s okay because anyway, I think that academic research should be done by people who are inclined towards work in research &#8211; so we don\u2019t necessarily need tons of people for that,\u201d she says and to some extent seems to be referring to herself.<\/p>\n<p>\u201cWhen I did my doctorate, I realized that a life of research really suits me. I found myself working in something that I simply enjoyed, and that\u2019s where it began. In all honesty, it wasn\u2019t that I had huge ideas. But with the years, you discover that a lot of people depend on you, and you want this thing to be meaningful. The greatest happiness is when you know that you\u2019ve given your students the tools that serve them to this day,\u201d she says.<\/p>\n<p>\u201cA significant part of the Nanotechnology Center\u2019s management is laboratory work with very advanced equipment, which enables both university researchers as well as industry people to carry out nanoscale research,\u201d she says.<\/p>\n<p>The Nano Center, established at Tel Aviv University in 2000, is the outcome of the university\u2019s investment and a very significant government investment from 2007 to 2017. It has already been running for 19 years on the basement level of the university\u2019s library for the exact sciences, and now a new, designated building is being built for it as we speak.<\/p>\n<p>Within this framework of the Nanotechnology center is the desire to promote the relationship between academia and industry in the nanotechnology fields, in the same school of thought as that of Professor Hanein, according to which the activity that occurs in the universities should eventually enable the establishment of companies or strengthening of projects in industry &#8211; both through technologies and equipment that originate in academia, as well as through knowledge and professional knowhow, accumulated by the students. \u201cSo we initiated several companies and collaborated with the industry,\u201d she emphasizes. \u201cWe also collaborate with Tsinghua University in Beijing, Northwestern University in Chicago, as well as other universities in order to focus on the advancement or our students, who will receive training and be exposed to people and collaborative work with researchers in other labs &#8211; both socially and academically,\u201d she says.<\/p>\n<p>As for the specific research on which she is working, Professor Hanein says that her dream is to manage to integrate the use of technological tools in places where they will offer a significant and meaningful advantage. \u201cThese days there are tons of practices in the worlds of medicine, psychology and neurology that are done manually and done well. The idea is to take these measurements through sensors that will provide quantitative and objective information. The goal is to replace the answer to the question \u2018How do you feel?\u2019 with an answer based on a connection to the body and retrieving that answer from it.\u201d<\/p>\n<p>Professor Hanein expects much work in developing the company that she founded the coming years, but she is already looking ahead, \u201cbecause what has already arrived in broader society is beginning to be boring in terms of research &#8211; so you have to start\u00a0looking for new ideas.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><em>Translated by Zoe Jordan<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Yael Hanein lives between two worlds &#8211; her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects &#8211; in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d<\/p>\n","protected":false},"author":24,"featured_media":1459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Between the lab and the office - Forbes Israel<\/title>\n<meta name=\"description\" content=\"Professor Yael Hanein lives between two worlds - her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects - in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Between the lab and the office - Forbes Israel\" \/>\n<meta property=\"og:description\" content=\"Professor Yael Hanein lives between two worlds - her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects - in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Israel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ForbesIsrael\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-07T12:15:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T13:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roni Kerzner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:site\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roni Kerzner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\"},\"author\":{\"name\":\"Roni Kerzner\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/96e23a0ea2e7d8fe42e9df2c3a0875f5\"},\"headline\":\"Between the lab and the office\",\"datePublished\":\"2019-07-07T12:15:23+00:00\",\"dateModified\":\"2021-06-29T13:26:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\"},\"wordCount\":1874,\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\",\"url\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\",\"name\":\"Between the lab and the office - Forbes Israel\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg\",\"datePublished\":\"2019-07-07T12:15:23+00:00\",\"dateModified\":\"2021-06-29T13:26:47+00:00\",\"description\":\"Professor Yael Hanein lives between two worlds - her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects - in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage\",\"url\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg\",\"contentUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg\",\"width\":5616,\"height\":3744,\"caption\":\"Yael Hanein | Photo by Ryan Frois\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/forbes.co.il\/e\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Between the lab and the office\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/forbes.co.il\/e\/#website\",\"url\":\"https:\/\/forbes.co.il\/e\/\",\"name\":\"Forbes Israel\",\"description\":\"The leading business magazine in the world\",\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/forbes.co.il\/e\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\",\"name\":\"Forbes Israel\",\"url\":\"https:\/\/forbes.co.il\/e\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png\",\"contentUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png\",\"width\":1200,\"height\":600,\"caption\":\"Forbes Israel\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ForbesIsrael\/\",\"https:\/\/x.com\/ForbesIsrael\",\"https:\/\/www.instagram.com\/forbes_israel\/\",\"https:\/\/www.linkedin.com\/company\/forbes-israel\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/96e23a0ea2e7d8fe42e9df2c3a0875f5\",\"name\":\"Roni Kerzner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f80be6a2caa5299fa85af566653a662b9998f1e012ea72433fe266c5d24835ea?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f80be6a2caa5299fa85af566653a662b9998f1e012ea72433fe266c5d24835ea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f80be6a2caa5299fa85af566653a662b9998f1e012ea72433fe266c5d24835ea?s=96&d=mm&r=g\",\"caption\":\"Roni Kerzner\"},\"url\":\"https:\/\/forbes.co.il\/e\/author\/roni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Between the lab and the office - Forbes Israel","description":"Professor Yael Hanein lives between two worlds - her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects - in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/","og_locale":"en_US","og_type":"article","og_title":"Between the lab and the office - Forbes Israel","og_description":"Professor Yael Hanein lives between two worlds - her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects - in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d","og_url":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/","og_site_name":"Forbes Israel","article_publisher":"https:\/\/www.facebook.com\/ForbesIsrael\/","article_published_time":"2019-07-07T12:15:23+00:00","article_modified_time":"2021-06-29T13:26:47+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2-1024x683.jpg","type":"image\/jpeg"}],"author":"Roni Kerzner","twitter_card":"summary_large_image","twitter_creator":"@ForbesIsrael","twitter_site":"@ForbesIsrael","twitter_misc":{"Written by":"Roni Kerzner","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#article","isPartOf":{"@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/"},"author":{"name":"Roni Kerzner","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/person\/96e23a0ea2e7d8fe42e9df2c3a0875f5"},"headline":"Between the lab and the office","datePublished":"2019-07-07T12:15:23+00:00","dateModified":"2021-06-29T13:26:47+00:00","mainEntityOfPage":{"@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/"},"wordCount":1874,"publisher":{"@id":"https:\/\/forbes.co.il\/e\/#organization"},"image":{"@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage"},"thumbnailUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg","articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/","url":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/","name":"Between the lab and the office - Forbes Israel","isPartOf":{"@id":"https:\/\/forbes.co.il\/e\/#website"},"primaryImageOfPage":{"@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage"},"image":{"@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage"},"thumbnailUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg","datePublished":"2019-07-07T12:15:23+00:00","dateModified":"2021-06-29T13:26:47+00:00","description":"Professor Yael Hanein lives between two worlds - her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology \u2022 Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field \u2022 \u201cAcademia favors ambitious, difficult and challenging projects - in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.\u201d","breadcrumb":{"@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#primaryimage","url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg","contentUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2019\/07\/\u05d9\u05e2\u05dc-\u05d7\u05e0\u05d9\u05df-\u05e8\u05d9\u05d0\u05df-\u05e4\u05e8\u05d5\u05d9\u05e1-2.jpg","width":5616,"height":3744,"caption":"Yael Hanein | Photo by Ryan Frois"},{"@type":"BreadcrumbList","@id":"https:\/\/forbes.co.il\/e\/between-the-lab-and-the-office\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/forbes.co.il\/e\/"},{"@type":"ListItem","position":2,"name":"Between the lab and the office"}]},{"@type":"WebSite","@id":"https:\/\/forbes.co.il\/e\/#website","url":"https:\/\/forbes.co.il\/e\/","name":"Forbes Israel","description":"The leading business magazine in the world","publisher":{"@id":"https:\/\/forbes.co.il\/e\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/forbes.co.il\/e\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/forbes.co.il\/e\/#organization","name":"Forbes Israel","url":"https:\/\/forbes.co.il\/e\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/","url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png","contentUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png","width":1200,"height":600,"caption":"Forbes Israel"},"image":{"@id":"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ForbesIsrael\/","https:\/\/x.com\/ForbesIsrael","https:\/\/www.instagram.com\/forbes_israel\/","https:\/\/www.linkedin.com\/company\/forbes-israel"]},{"@type":"Person","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/person\/96e23a0ea2e7d8fe42e9df2c3a0875f5","name":"Roni Kerzner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f80be6a2caa5299fa85af566653a662b9998f1e012ea72433fe266c5d24835ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f80be6a2caa5299fa85af566653a662b9998f1e012ea72433fe266c5d24835ea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f80be6a2caa5299fa85af566653a662b9998f1e012ea72433fe266c5d24835ea?s=96&d=mm&r=g","caption":"Roni Kerzner"},"url":"https:\/\/forbes.co.il\/e\/author\/roni\/"}]}},"_links":{"self":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":1,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"predecessor-version":[{"id":1463,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/1458\/revisions\/1463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/media\/1459"}],"wp:attachment":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}