{"id":2063,"date":"2021-02-08T13:01:00","date_gmt":"2021-02-08T13:01:00","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=2063"},"modified":"2021-06-29T13:26:46","modified_gmt":"2021-06-29T13:26:46","slug":"asaf-azulay-was-promoted-to-hapoalim-cmo","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/","title":{"rendered":"Hapoalim CEO has announced the promotion of Asaf Azulay as the Bank\u2019s CMO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The CEO of Bank Hapoalim has announced the promotion of Asaf Azulay and the expansion of his purview as the Bank\u2019s CMO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the Bank\u2019s marketing strategy and the \u201cbit\u201d payment app strategy, Azulay is also in charge of the Bank\u2019s LoyaltyPlan, managing its reputational risk, and steps to preserve the fairness toward the Bank\u2019s clients, as well as digital marketing that is seeing further expansion these days. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, Azulay has also been appointed, alongside Karen Mazor, as the Bank\u2019s Relationship Development Representative vis-\u00e0-vis the UAE and Bahrain. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665-1024x454.jpg\" alt=\"\" class=\"wp-image-2065\" srcset=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665-1024x454.jpg 1024w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665-300x133.jpg 300w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665-768x340.jpg 768w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665-1536x681.jpg 1536w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Asaf Azulay. Photo: Inbal Marmari<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Azulay (37) has been occupying his position for the past 3.5 years approximately. Before that he has served as CEO of BBDO, Gitam&#8217;s strategic consulting brand MI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dov Kotler said, \u201cAsaf brings client-centric creative business thinking to the Management table, alongside flexible and timely marketing activity, adaptable to banking in the new world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azulay is also in charge of the Bank\u2019s LoyaltyPlan, managing its reputational risk, and steps to preserve the fairness toward the Bank\u2019s clients, as well as digital marketing <\/p>\n","protected":false},"author":5,"featured_media":2065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hapoalim CEO has announced the promotion of Asaf Azulay as the Bank\u2019s CMO - Forbes Israel<\/title>\n<meta name=\"description\" content=\"Azulay is also in charge of the Bank\u2019s LoyaltyPlan, managing its reputational risk, and steps to preserve the fairness toward the Bank\u2019s clients, as well as digital marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hapoalim CEO has announced the promotion of Asaf Azulay as the Bank\u2019s CMO - Forbes Israel\" \/>\n<meta property=\"og:description\" content=\"Azulay is also in charge of the Bank\u2019s LoyaltyPlan, managing its reputational risk, and steps to preserve the fairness toward the Bank\u2019s clients, as well as digital marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Israel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ForbesIsrael\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T13:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T13:26:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Forbes Israel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:site\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Forbes Israel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/\"},\"author\":{\"name\":\"Forbes Israel\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/e15325ddafdfca8ca76ad18e275bb534\"},\"headline\":\"Hapoalim CEO has announced the promotion of Asaf Azulay as the Bank\u2019s CMO\",\"datePublished\":\"2021-02-08T13:01:00+00:00\",\"dateModified\":\"2021-06-29T13:26:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/\"},\"wordCount\":166,\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/02\/\u05d0\u05e1\u05e3-\u05d0\u05d6\u05d5\u05dc\u05d0\u05d9-\u05e7\u05e8\u05d3\u05d9\u05d8-\u05e2\u05e0\u05d1\u05dc-\u05de\u05e8\u05de\u05e8\u05d9_6665.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/\",\"url\":\"https:\/\/forbes.co.il\/e\/asaf-azulay-was-promoted-to-hapoalim-cmo\/\",\"name\":\"Hapoalim CEO has announced the promotion of Asaf Azulay as the Bank\u2019s CMO - 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