{"id":2177,"date":"2021-06-30T11:05:03","date_gmt":"2021-06-30T11:05:03","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=2177"},"modified":"2021-06-30T11:57:32","modified_gmt":"2021-06-30T11:57:32","slug":"joytunes","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/joytunes\/","title":{"rendered":"The golden note: JoyTunes app turns your smartphone into a music teacher"},"content":{"rendered":"\n

Total fundraising:<\/strong> $43 million<\/p>\n\n\n\n

Employees<\/strong>: 110 employees; all of them in Israel<\/p>\n\n\n\n

Founders<\/strong>: Yuval Kaminka, Yigal Kaminka, Roey Izkovsky<\/p>\n\n\n\n

Founded<\/strong>: 2011<\/p>\n\n\n\n

Investors<\/strong>: Kaedan Capital, Qumra Capital, Insight Partners, Aleph, Zohar Gilon and others<\/p>\n\n\n\n

\n\n\n\n

<\/p>\n\n\n\n

One cannot miss the grand piano on the stage in the center of the office building of JoyTunes <\/a>in Tel Aviv\u2019s Montifiore neighborhood. \u201cIt\u2019s not that we are trying to show that we are a cool place,\u201d explains Yuval Kaminka (39), the CEO and one of the company\u2019s three founders. \u201cMusic is a major aspect of our work.\u201d<\/p>\n\n\n\n

JoyTunes is responsible for the technology behind two applications for self-teaching of the piano and guitar for beginners, and another application designed for piano teachers. These applications make it possible to learn how to read musical notation, become familiar with chords, to adapt techniques for playing with two hands and more. Using the smartphone or tablet\u2019s microphone, the application detects the music being played and provides immediate feedback. According to the company, its course offerings are equivalent to about two years of study with a teacher.<\/p>\n\n\n\n

The company has hundreds of thousands of subscribers all over the world, and the applications are available in ten different languages. \u201cMusic is a global language that interests a wide range of ages,\u201d says Kaminka. \u201cThe piano-learning application has adults who want to resume an old dream of music, while the guitar learning application mostly seems to draw adolescents.\u201d<\/p>\n\n\n\n

According to him, JoyTunes is the biggest company in their field in the world. Its uniqueness is in its technological strength, the holistic, family-oriented approach and the accuracy of its target audiences. \u201cWe are a product for beginner musicians. Anyone who already knows how to play well won\u2019t use our application.\u201d<\/p>\n\n\n\n

\"Joytunes
Joytunes team. “Music is a huge aspect of our work”| Photo: Or Paz<\/figcaption><\/figure>\n\n\n\n

Self Discovery<\/strong><\/p>\n\n\n\n

JoyTunes\u2019 applications offered a solution for many users who were forced to stay inside as a result of the shutdowns and social isolation imposed by the coronavirus pandemic. \u201cI decided to buy my first piano before the last lockdown,\u201d says one of the application\u2019s users in the UK. \u201cI started learning on my own, mostly with the help of YouTube videos. It went well, but it was a bit boring. And then a friend told me about the application and I used it for a trial week. I fell in love with it immediately because it was a fun way to learn. I went from doing 30 minutes a day to a few hours a day. It was one of the main reasons to wake up in the morning and feel happy during those recent months.\u201d<\/p>\n\n\n\n

According to Kaminka, the pandemic gave all of us a \u201ctaste of the future,\u201d and revealed our hidden needs, the things we want to do and how we didn\u2019t make time for them. \u201cThe trends that developed during the pandemic period were a major boon to us: people choose to develop in a digital way at home, online education products and demand for them are growing, people expect more and the devices that we all have are very advanced \u2014 which is something that we are also benefitting from. Our guitar-learning application, which was launched right before the outbreak of the pandemic in Israel, saw significant growth, which is not directly related to COVID-19, but that the pandemic accelerated processes which were happening already in any case,\u201d he clarifies.<\/p>\n\n\n\n

This is true not just for applications like JoyTunes, but also for a long list of services like exercise applications, meditation, and even Spotify and Netflix, which rode the coronavirus wave in the last year. In the case of JoyTunes, the company\u2019s revenue more than doubled in 2020, with the most popular subscription package being the family package which costs 120 dollars a year, giving access to five users, for both the guitar and the piano-learning applications.<\/p>\n\n\n\n

In this period of uncertainty, at the start of the pandemic, the company came out with a campaign which target the countries who had been hit the hardest, including Italy and Israel. Users could register for a three-month subscription, with everyone paying what they could. The money that the company earned from this campaign was donated. \u201cThere are people who paid very little, but there were others who paid the full price and more. For the teachers we offered our application for free for half a year, because teachers were hit the hardest. We communicated to our customers that we were here to commiserate,\u201d Kaminka explains.<\/p>\n\n\n\n

\"joytunes
Joytunes founder Yuval Kaminka | Photo: Shlomi Yosef<\/figcaption><\/figure>\n\n\n\n

Building the next Netflix<\/strong><\/p>\n\n\n\n

The company was established by Yuval Kaminka along with Roey Izkovsky (40). The two served together in an elite intelligence unit, and both have a Master\u2019s degree from the Weizmann Institute: Yuval has a degree in computational neurobiology and Roey has a degree in statistics. \u201cRoey is one of the smartest people that I have ever worked with in my life,\u201d says Kaminka.<\/p>\n\n\n\n

Each of them worked in the world of technology, but they felt that it was not fulfilling them. \u201cI am an entrepreneur who takes stock of things, and examine where I feel that what I am doing can be meaningful, it is less interesting to me whether or not I am the boss. In the army I experienced that kind of entrepreneurship, so I know that I can be a leader of something meaningful,\u201d says Kaminka. In 2011, the two checked out technological possibilities for start-ups. \u201cI sent Roey three ideas, and it was clear to him at once that we have to go for the musical option.\u201d<\/p>\n\n\n\n

\u201cThe initial idea came from a well-known place. <\/em>When I was a kid I learned to play music and I remember how important it is to stick to your practice. During a visit with my nephews I saw that they preferred playing computer games and didn\u2019t want to practice their instruments. So at first the idea came from a place of making music practice more fun, and in time we realized that it was much bigger than we had thought: there are many people who want to learn, but there are also those who want to learn to play something for a special event, and those who want to jam at night.<\/em><\/p>\n\n\n\n

\u201cWe felt that our product had to be out in the world, not just because it was a business opportunity. We weren\u2019t looking to make the next big hit, and that\u2019s not the familiar cyber model in the Israeli start-up landscape. We intend to build something different which will become very big.<\/p>\n\n\n\n

\u201cWe are building an empowering service. Where can I, as an individual, or a family, spend my time? There is a lot of dead time with the family, like watching television, for instance, but when we finish two hours of using the JoyTunes app, we feel good about ourselves, it adds another dimension to life. We aren\u2019t another company of products, but a platform for time-investment.\u201d<\/em><\/p>\n\n\n\n

For the assignment\/job\/task\/ the two recruited Yuval\u2019s brother \u2014 Yigal Kaminka (37). Yigal is the musical rib\/ of the the trio \u2014 he is the first oboe in the Jerusalem Symphony Orchestra and other orchestras in Israel and around the world, but plays many musical instruments. He studied at the Academy of Music in Jerusalem and then at the\/a Academy in Germany for seven years, where he completed a Master\u2019s and PhD in music. <\/em><\/p>\n\n\n\n

\"joutunes
“We’re buliding an empowering service” | Photo: Shlomi Yosef <\/figcaption><\/figure>\n\n\n\n

Since then the company has received some $43 million in investment\/investing, in three main rounds of fundraising. Insight Partners, Aleph and Qumra Capital are [the main\/primary\/significant\/stand out\/prominent investors, alongside\/along with Kaedan Capital, angel investor Zohar Gilon and others. The company currently <\/em>employs 100 employees. And it seems that this is hardly a final number.<\/p>\n\n\n\n

\u201cWe are building a company that will influence the world and that is very aggressive in its growth,\u201d says Kaminka. \u201cAnd that means that the milestone of becoming a unicorn is just a stage\/phase of\/along the way. I am not aiming for that. We are aiming to build Netflix, with all that that implies\/means.<\/p>\n\n\n\n

\u201cWe received acquisition offers, we are constantly getting such offers, but that\u2019s not where we are headed at the moment. It\u2019s not coming from a place of us wanting to be our own bosses, but rather from the place where we aren\u2019t trying to get to an exit, we are trying to build.\u201d<\/p>\n\n\n\n

The mix of employees in the company is very different from your typical tech company. \u201cWe stand out in the local landscape,\u201d says Kaminka. The teams are very diverse, and there is also a variety of disciplines and opinions. Out of the 100 team members \u2014 only 25 of them are developers. The rest are from different fields including, of course, musicians. \u201cWe were inspired by Spotify and Netflix at the level of the approach to their work, which emphasizes people\u2019s abilities and extreme decentralization of responsibility,\u201d says Kaminka. \u201cFor example, there is a staff member who can do something in our company that we had not even thought of, but we trust it will be great because he is the expert.\u201d<\/em><\/p>\n\n\n\n

And like with playing music, in business, too, a feeling of confidence plays a key role. This is another inspiration that Kaminka received from the best \u2014 \u201cto follow your heart because you feel it is what must be done \u2014 not because it is what everyone else is doing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders’ goal is to become the next Netflix<\/p>\n","protected":false},"author":32,"featured_media":2180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,175,3],"tags":[],"class_list":["post-2177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hide-on-homepage","category-magazine-white","category-entrepreneurs"],"yoast_head":"\nThe golden note: JoyTunes app turns your smartphone into a music teacher - Forbes Israel<\/title>\n<meta name=\"description\" content=\"The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders' goal is to become the next Netflix\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forbes.co.il\/e\/joytunes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The golden note: JoyTunes app turns your smartphone into a music teacher - Forbes Israel\" \/>\n<meta property=\"og:description\" content=\"The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders' goal is to become the next Netflix\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forbes.co.il\/e\/joytunes\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Israel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ForbesIsrael\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T11:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T11:57:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elad Blobstein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:site\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elad Blobstein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/\"},\"author\":{\"name\":\"Elad Blobstein\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/8eab1fcc61d2a9c467290638c3991aaa\"},\"headline\":\"The golden note: JoyTunes app turns your smartphone into a music teacher\",\"datePublished\":\"2021-06-30T11:05:03+00:00\",\"dateModified\":\"2021-06-30T11:57:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/\"},\"wordCount\":1600,\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg\",\"articleSection\":[\"# Hide On Homepage\",\"# Magazine White\",\"Entrepreneurs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/\",\"url\":\"https:\/\/forbes.co.il\/e\/joytunes\/\",\"name\":\"The golden note: JoyTunes app turns your smartphone into a music teacher - Forbes Israel\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg\",\"datePublished\":\"2021-06-30T11:05:03+00:00\",\"dateModified\":\"2021-06-30T11:57:32+00:00\",\"description\":\"The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders' goal is to become the next Netflix\",\"breadcrumb\":{\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/forbes.co.il\/e\/joytunes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage\",\"url\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg\",\"contentUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Yuval Kaminka - Joytunes founder | Photo: Shlomi Yosef\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/forbes.co.il\/e\/joytunes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/forbes.co.il\/e\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The golden note: JoyTunes app turns your smartphone into a music teacher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/forbes.co.il\/e\/#website\",\"url\":\"https:\/\/forbes.co.il\/e\/\",\"name\":\"Forbes Israel\",\"description\":\"The leading business magazine in the world\",\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/forbes.co.il\/e\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\",\"name\":\"Forbes Israel\",\"url\":\"https:\/\/forbes.co.il\/e\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png\",\"contentUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png\",\"width\":1200,\"height\":600,\"caption\":\"Forbes Israel\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ForbesIsrael\/\",\"https:\/\/x.com\/ForbesIsrael\",\"https:\/\/www.instagram.com\/forbes_israel\/\",\"https:\/\/www.linkedin.com\/company\/forbes-israel\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/8eab1fcc61d2a9c467290638c3991aaa\",\"name\":\"Elad Blobstein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/8b699f4fe0c441e643f8513c7f332be6bee0c021efeba77684375a060fef899d?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b699f4fe0c441e643f8513c7f332be6bee0c021efeba77684375a060fef899d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b699f4fe0c441e643f8513c7f332be6bee0c021efeba77684375a060fef899d?s=96&d=mm&r=g\",\"caption\":\"Elad Blobstein\"},\"url\":\"https:\/\/forbes.co.il\/e\/author\/eladb\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The golden note: JoyTunes app turns your smartphone into a music teacher - Forbes Israel","description":"The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders' goal is to become the next Netflix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/forbes.co.il\/e\/joytunes\/","og_locale":"en_US","og_type":"article","og_title":"The golden note: JoyTunes app turns your smartphone into a music teacher - Forbes Israel","og_description":"The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders' goal is to become the next Netflix","og_url":"https:\/\/forbes.co.il\/e\/joytunes\/","og_site_name":"Forbes Israel","article_publisher":"https:\/\/www.facebook.com\/ForbesIsrael\/","article_published_time":"2021-06-30T11:05:03+00:00","article_modified_time":"2021-06-30T11:57:32+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg","type":"image\/jpeg"}],"author":"Elad Blobstein","twitter_card":"summary_large_image","twitter_creator":"@ForbesIsrael","twitter_site":"@ForbesIsrael","twitter_misc":{"Written by":"Elad Blobstein","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/forbes.co.il\/e\/joytunes\/#article","isPartOf":{"@id":"https:\/\/forbes.co.il\/e\/joytunes\/"},"author":{"name":"Elad Blobstein","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/person\/8eab1fcc61d2a9c467290638c3991aaa"},"headline":"The golden note: JoyTunes app turns your smartphone into a music teacher","datePublished":"2021-06-30T11:05:03+00:00","dateModified":"2021-06-30T11:57:32+00:00","mainEntityOfPage":{"@id":"https:\/\/forbes.co.il\/e\/joytunes\/"},"wordCount":1600,"publisher":{"@id":"https:\/\/forbes.co.il\/e\/#organization"},"image":{"@id":"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage"},"thumbnailUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg","articleSection":["# Hide On Homepage","# Magazine White","Entrepreneurs"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/forbes.co.il\/e\/joytunes\/","url":"https:\/\/forbes.co.il\/e\/joytunes\/","name":"The golden note: JoyTunes app turns your smartphone into a music teacher - Forbes Israel","isPartOf":{"@id":"https:\/\/forbes.co.il\/e\/#website"},"primaryImageOfPage":{"@id":"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage"},"image":{"@id":"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage"},"thumbnailUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg","datePublished":"2021-06-30T11:05:03+00:00","dateModified":"2021-06-30T11:57:32+00:00","description":"The JoyTunes application, which became a great hit during the coronavirus pandemic, makes it possible for its hundreds of thousands of subscribers all over the world to learn to play the piano and the guitar on their own. Now the founders' goal is to become the next Netflix","breadcrumb":{"@id":"https:\/\/forbes.co.il\/e\/joytunes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/forbes.co.il\/e\/joytunes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forbes.co.il\/e\/joytunes\/#primaryimage","url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg","contentUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2021\/06\/\u05e9\u05dc\u05d5\u05de\u05d9-\u05d9\u05d5\u05e1\u05e3JOYTUNES_51-scaled.jpg","width":2560,"height":1707,"caption":"Yuval Kaminka - Joytunes founder | Photo: Shlomi Yosef"},{"@type":"BreadcrumbList","@id":"https:\/\/forbes.co.il\/e\/joytunes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/forbes.co.il\/e\/"},{"@type":"ListItem","position":2,"name":"The golden note: JoyTunes app turns your smartphone into a music teacher"}]},{"@type":"WebSite","@id":"https:\/\/forbes.co.il\/e\/#website","url":"https:\/\/forbes.co.il\/e\/","name":"Forbes Israel","description":"The leading business magazine in the world","publisher":{"@id":"https:\/\/forbes.co.il\/e\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/forbes.co.il\/e\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/forbes.co.il\/e\/#organization","name":"Forbes Israel","url":"https:\/\/forbes.co.il\/e\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/","url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png","contentUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png","width":1200,"height":600,"caption":"Forbes Israel"},"image":{"@id":"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ForbesIsrael\/","https:\/\/x.com\/ForbesIsrael","https:\/\/www.instagram.com\/forbes_israel\/","https:\/\/www.linkedin.com\/company\/forbes-israel"]},{"@type":"Person","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/person\/8eab1fcc61d2a9c467290638c3991aaa","name":"Elad Blobstein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b699f4fe0c441e643f8513c7f332be6bee0c021efeba77684375a060fef899d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b699f4fe0c441e643f8513c7f332be6bee0c021efeba77684375a060fef899d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b699f4fe0c441e643f8513c7f332be6bee0c021efeba77684375a060fef899d?s=96&d=mm&r=g","caption":"Elad Blobstein"},"url":"https:\/\/forbes.co.il\/e\/author\/eladb\/"}]}},"_links":{"self":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/2177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/comments?post=2177"}],"version-history":[{"count":2,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/2177\/revisions"}],"predecessor-version":[{"id":2225,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/2177\/revisions\/2225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/media\/2180"}],"wp:attachment":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/media?parent=2177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/categories?post=2177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/tags?post=2177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}