On a barcode in the Shanghai sky or on a random billboard we see at the side of the road, embedded in game apps, or on top of the escalator at the mall \u2013 big companies are constantly looking for the best ways to capture consumers attention. <\/p>\n\n\n\n
In recent years, major networks such as Facebook, Google, and LinkedIn have faced unexpected competition. Although billboards are not, by all means, a new phenomenon \u2013 they recently reinvented themselves.
How do you think you’d react if you came across a barcode the size of a building while walking down the street? Wouldn\u2019t you stop and scan it? This is exactly the kind of creativity we see in the advertising field during the past couple of years, and it does not have any limits. Here are some examples that will inspire you.<\/p>\n\n\n\n
Billboards \u2013 But on mobile<\/strong><\/p>\n\n\n\n An Israeli start-up company has come to understand that hybridity is the most relevant model in the new world we live in. Sayollo <\/a>is currently developing a product called gComm<\/strong> that connects commerce and the gaming world and merges them into an integrated creature. The product takes advantage of the endless hours people spend on mobile games (current studies indicate an incredible average of 5.6 hours per day), and uses them for advertising purposes in order to exploit the massive potential of 3 billion users worldwide.<\/p>\n\n\n\n