{"id":4890,"date":"2023-05-28T12:21:18","date_gmt":"2023-05-28T12:21:18","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=4890"},"modified":"2023-05-30T09:36:33","modified_gmt":"2023-05-30T09:36:33","slug":"in-house-team-out-external-professionals-in","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/in-house-team-out-external-professionals-in\/","title":{"rendered":"In-House Team \u2013 Out, External Professionals \u2013 In"},"content":{"rendered":"\n<p class=\"has-text-align-center has-vivid-red-color has-text-color has-medium-font-size wp-block-paragraph\"><strong><em><strong>ForbesPro<\/strong><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year is characterized by challenges and surprising opportunities in the high-tech industry as well as in the digital marketing worlds, says <strong>Doron Dvir, founder and CEO of international digital company Menta Global<\/strong>: \u201cWe are living in a very interesting time. A time when vast professional knowledge is being expelled into the market following waves of layoffs, but also due to changes in the world of employment and the undermining of the current employee-employer models\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dvir, a digital marketing expert with over a decade\u2019s worth of extensive experience in startups, including such household names as Elementor, Lemonade and Lili, believes that the currently-emerging new order carries immense potential both for talents ejected from the salaried job market and for companies looking for strong professionals to support their business activity. \u201cThe world of professional service providers is experiencing one of its heydays. Service providers\u2019 quality and the level of the service provided are on a whole new level today compared to the past\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why is that, actually?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe main reason for this is that service providers today are highly experienced professionals, as opposed to the past when, in most cases, they were go-getters intended to substitute for an in-house team. The job market has never been as overflowing with so many talents who simply don\u2019t want to work as salaried employees anymore\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the reasons for the changing employee-employer model and for employees choosing to outsource their services rather than hold a salaried position?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere are probably many different reasons \u2013 from the undermining of salaried employees\u2019 job security, through the real necessity of diversifying your sources of income, diminishing professional challenge, to, naturally, potentially more promising remuneration and professional and personal self-actualization as a self-employed worker, that nowadays prevail over the historic fear of employment instability \u2013 which today is no longer felt even by salaried employees. The belief that a salaried position guarantees stable employment and income has turned out to be an illusion. As a result of all these, the global trend of the growth of self-employed professionals, which began in the COVID-19 period, has significantly accelerated\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"601\" src=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2023\/05\/menta29121.jpg\" alt=\"\" class=\"wp-image-4895\" srcset=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2023\/05\/menta29121.jpg 900w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2023\/05\/menta29121-300x200.jpg 300w, https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2023\/05\/menta29121-768x513.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Menta Global: Doron Dvir, Yonatan Shafir, Dor Shutov | Photo: Ben Itzhaki<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What other trends are you detecting in the field, and what advantages do these trends pose?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConcurrently with this trend of transitioning to outsourced services, and perhaps even as a result of it, the world of professional service providers has undergone a facelift and today provides companies with easily accessible international talents as service providers. Nowadays, a company can enjoy external marketing services by professional alumni of unicorn companies with an impressive record of successes \u2013 for a cost not much higher than that of an in-house team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s a kind of win-win, an equation where everyone benefits. Professionals provide their services to a variety of clients, thereby also maintaining a very high and up-to-date professional level, and on the other hand companies can afford to work with talents whom they probably would not have been able to hire as salaried employees.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThen there are the challenges companies face in creating and maintaining an in-house team. That\u2019s a very costly endeavor with small chances of success and it requires constant work on retaining and hiring the team members, for the very reason I mentioned above: It\u2019s hard for a company today to meet the full needs of high-quality employees \u2013 neither professionally, financially in the long term, nor providing them with the self-actualization and freedom to lead their lives in a balance suitable for them. For startups, this actually means diverting their focus and energy to the wrong places, rather than focus on growing their venture\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To what extent do the dynamic nature and rapid pace of new technological developments affect the changing trends in the job market and the adoption of outsourced services?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn the not-too-distant past, one of the arguments favoring creating your own in-house team was the demand for retaining intra-organizational knowledge. In today\u2019s world, where professional knowledge is changing at a dizzying pace and what was true a month ago may not be relevant today and will certainly not be tomorrow, retaining the knowledge inside the organization is no longer such a \u2018must\u2019, not to mention that the turnover of salaried employees has become so high and intra-organizational knowledge has become highly difficult to retain and maintain as it is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>\u201cWe are living in a very interesting time. A time when vast professional knowledge is being expelled into the market following waves of layoffs, but also due to changes in the world of employment and the undermining of the current employee-employer models\u201d<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen I founded Menta Global, about two years ago, the vision was to efficiently make the extensive experience I\u2019d amassed more accessible, so I hired my old teammates from Lemonade to my new team. Today, companies working with us effectively \u201chire\u201d the original digital marketing team of a unicorn which they probably would not have been able to hire as an in-house team at their own company, and we provide them with significant added value that could not be provided by juniors in the agencies of old. Remember that I myself served in senior marketing positions both at Lemonade and at the Lili digital bank, so I have a very good understanding of the position of the people we\u2019re working with in the organization and I always try to provide the added value I can give them to help them achieve greater success\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subheading: \u201cA unicorn\u2019s digital marketing team turned independent agency\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dvir says that \u201cIt\u2019s no secret that the digital agencies have a bad rap, and for good reason, after many years of mediocre conduct and level of service and professionalism\u201d. But according to him, this world has undergone a major facelift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf in the past, digital agencies were where professionals would start their careers as juniors and effectively gain their experience at the expense of the agency\u2019s clients\u2019 budgets before going on to work at the client\u2019s side \u2013 nowadays, at least for us at Menta Global, things are the exact opposite. At our agency, the professionals are seasoned talents who have already worked at the client\u2019s side and who today are placing their vast experience at the disposal of the agency\u2019s clients. Accordingly, we define ourselves as \u201ca unicorn\u2019s digital marketing team turned independent agency\u201d and I think that\u2019s the most succinct definition of what Menta Global is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCalling us \u2018just another digital agency\u2019 is simply doing us wrong. We have to rebrand this profession\u2019s definition. I should add and reiterate that part of the job requirements for being hired to Menta Global\u2019s team is a proven track record of successes and abilities to bring to the table significant business added value for our clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>&#8220;The belief that a salaried position guarantees stable employment and income has turned out to be an illusion&#8221;<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe \u2018ailments\u2019 of the old world of agencies, such as constant employee turnover, a low professional level and poor service, are giving way to a new world of professionalism by service provider who know how to bring significant added value to the table\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where do you think this field is expected to go in the coming years?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t ignore the global trend of freelancers taking over the job market. Employers, too, have to realize this and change their tune. Once they do, they\u2019ll find they can benefit from the skills of top-tier global talents, but as external service providers; and they\u2019ll come to realize and accept the fact that they will probably not be able to hire the same talents as in-house employees. People also have to understand that high-quality professionals very quickly realize that they won\u2019t be able to achieve their full professional and earning potential in a salaried position \u2013 no matter how rewarding \u2013 and will strive to attain professional, financial and personal independence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-red-color has-text-color wp-block-paragraph\"><em><strong>ForbesPro is Forbes\u2019s Promotional Content Brand<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doron Dvir, founder and CEO of international digital company Menta Global, an alum of startups Lemonade and Lili Banking, tells of the challenges of marketing to the high-tech world in the current period and, conversely, of the opportunities arising in that period, as well as the significant advantage posed by international talents providing external services to companies<\/p>\n","protected":false},"author":77,"featured_media":4893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forbespro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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