{"id":7044,"date":"2025-05-13T12:36:44","date_gmt":"2025-05-13T12:36:44","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=7044"},"modified":"2025-05-14T08:15:48","modified_gmt":"2025-05-14T08:15:48","slug":"our-added-value-is-precise-treatment-based-on-ai-powered-diagnostics","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/our-added-value-is-precise-treatment-based-on-ai-powered-diagnostics\/","title":{"rendered":"Our Added Value Is Precise Treatment Based on AI-Powered Diagnostics"},"content":{"rendered":"\n<p class=\"has-text-align-center has-vivid-red-color has-text-color has-link-color wp-elements-8912030f20afa905bfc2bb2d574ca421\"><em><strong>ForbesPro<\/strong><\/em><\/p>\n\n\n\n<p>\u201cFrom a company that focused on the development, sales, and marketing of laser systems, we\u2019ve become in recent years a global leader in the field of medical aesthetics,\u201d explains Lior Dayan, CEO of Alma, about the company&#8217;s transformation into a key global player across broad segments of the medical aesthetics industry. Today, Alma holds the most comprehensive solution portfolio in the market\u2014featuring award-winning laser technologies, AI-based diagnostics, world-leading injectable brands, and advanced skincare products\u2014offering a fully personalized end-to-end treatment journey. \u201cThe ability to integrate technologies and accompany the patient throughout the treatment journey creates significant added value, and we\u2019ve developed the tools to deliver that value,\u201d says Dayan.<\/p>\n\n\n\n<p><strong>One Out of Every Two People Has Had an Aesthetic Procedure<\/strong><\/p>\n\n\n\n<p>The global medical aesthetics market is growing rapidly, projected to reach around $100 billion annually, according to various market studies. Alongside innovation, Dayan believes the rapid growth is driven by aesthetic treatments becoming an integral part of our quality of life, shifts in consumer demand, and rising patient expectations and standards.<\/p>\n\n\n\n<p>\u201cA global study we conducted in partnership with Sapio Research revealed that one out of every two people has undergone an aesthetic procedure. Surveying 14,000 consumers across 14 countries, the research identified laser hair removal, acne treatment, and skin rejuvenation as the most common treatments.\u201d<\/p>\n\n\n\n<p>The rising demand has also impacted the number and type of treatment providers. \u201cMany doctors are joining the field and looking to differentiate themselves. Where the field was once dominated by plastic surgeons or dermatologists, today many more disciplines are joining in\u2014making competition between clinics fiercer than ever.\u201d<\/p>\n\n\n\n<p>What has changed from the patient\u2019s perspective?<\/p>\n\n\n\n<p>\u201cThey now know what to expect and demand something different. For example, they expect multi-technology treatments that offer better results and a more personalized experience.\u201d<\/p>\n\n\n\n<p>This situation, according to Dayan, requires physicians to stay up to date with new technologies, focus on patient experience, quickly adapt to new trends, and build long-term relationships with their patients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exceptional Clinical and Business Value<\/h2>\n\n\n\n<p>Alma was founded over 25 years ago and has become a leader in medical aesthetics in Israel and major international markets like the U.S. and China. The company operates 12 subsidiaries across wide geographical areas, and its products are sold in over 100 countries worldwide. Alma\u2019s platforms have been used in over 50 million treatments to date and have introduced groundbreaking innovations that became global brands, such as: Soprano Titanium, an advanced laser hair removal platform, Alma Harmony, the first multi-application platform of its kind for aesthetic and rejuvenation treatments as well as scar treatment; and Alma Hybrid, a breakthrough technology in the treatment of scars.<\/p>\n\n\n\n<p>\u201cOur innovative treatment approach, combining broad solutions throughout the entire aesthetic journey, enables a truly personalized match for each patient\u2019s needs. This represents a breakthrough in aesthetic care\u2014one that offers not only clinical value but exceptional business value for clinics. The market is saturated with solutions, supply is increasing, and clinics need guidance. Our solutions help clinics stand out, respond to patients\u2019 dynamic demands, and allow physicians to build long-lasting client relationships.\u201d<\/p>\n\n\n\n<p><strong>Is this relevant across all your international markets?<\/strong><\/p>\n\n\n\n<p>\u201cAbsolutely. While each region has its own pace and characteristics, our DNA stays the same,\u201d says Dayan.<\/p>\n\n\n\n<p>\u201cThe U.S. leads in trend adoption and sets the tone for the global market, while APAC holds the highest growth potential. Our goal is to create a unified brand experience so that a client in New York, Berlin, Tokyo, or Shanghai feels the same value\u2014not a generic product, but a precise, integrated, and personalized treatment powered by intelligent diagnostics, along with a uniquely tailored experience.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-red-color has-alpha-channel-opacity has-vivid-red-background-color has-background\"\/>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-5aaee2563685785a8225525dc3338595\"><em><strong>ForbesPro is Forbes Israel\u2019s Promotional paid Content Brand<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alma is now entering the field of integrated and personalized treatments, unveiling innovative solutions grounded in intelligent diagnostics.<br \/>\n\u201cThe ability to integrate technologies and accompany the patient throughout the treatment journey creates significant added value, and we\u2019ve developed the tools to deliver that value,\u201d says Alma CEO Lior Dayan|  Assaf Levanon <\/p>\n","protected":false},"author":37,"featured_media":7050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,11,1],"tags":[],"class_list":["post-7044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hide-on-homepage","category-forbespro","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Added Value Is Precise Treatment Based on AI-Powered Diagnostics - Forbes Israel<\/title>\n<meta name=\"description\" content=\"Alma is now entering the field of integrated and personalized treatments, unveiling innovative solutions grounded in intelligent diagnostics. \u201cThe ability to integrate technologies and accompany the patient 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