{"id":7357,"date":"2025-08-06T19:29:41","date_gmt":"2025-08-06T19:29:41","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=7357"},"modified":"2025-08-06T19:30:13","modified_gmt":"2025-08-06T19:30:13","slug":"unlocking-urban-mobility-what-israelsride-hailing-market-needs-next","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/unlocking-urban-mobility-what-israelsride-hailing-market-needs-next\/","title":{"rendered":"Unlocking Urban Mobility: What Israel’sRide-Hailing Market Needs Next"},"content":{"rendered":"\n

Israel\u2019s urban landscape faces chronic traffic congestion, scarce parking, and limited public transit. High import taxes and complex regulations further complicate ride-hailing growth.<\/p>\n\n\n\n

Yet even in this constrained environment, opportunities exist. As Eugene Suslo, CEO of Onde.app, puts it:<\/p>\n\n\n\n

\u201cComplexity doesn\u2019t preclude progress \u2013 it needs operational flexibility and local understanding.\u201d<\/p>\n\n\n\n

<\/a>Structural barriers to growth are real, though solvable<\/h2>\n\n\n\n

Public transport struggles with coverage and reliability, making private vehicles the default choice and worsening congestion. Car ownership is costly due to import taxes of up to 35%, environmental levies, and other fees. Security risks also affect ride-hailing economics, requiring strict safety protocols.<\/p>\n\n\n\n

\u201cThere\u2019s no single bottleneck,\u201d notes Suslo. \u201cIt\u2019s a layered problem. Solving it takes more than just an app.\u201d<\/p>\n\n\n\n

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Onde platform: urban traffic analysis and route optimization for Israel\u2019s ride-hailing services.<\/figcaption><\/figure>\n\n\n\n

What\u2019s needed to move forward<\/h2>\n\n\n\n

Experts point to reform and innovation despite these hurdles. Investment in infrastructure, such as Tel Aviv\u2019s light rail, could integrate with ride-hailing services to reduce car dependency and improve coverage in underserved areas. Tax reform could also help modernize fleets, especially electric vehicles (EVs), which now receive government incentives.<\/p>\n\n\n\n

Precise pick-ups, flexible rates between zones, and a smart route optimization algorithm improve operational efficiency, decreasing drivers\u2019 idle times and passengers\u2019 waiting times. Real-time analytics and AI recommendations for better performance ensure company growth, while safety features, which white-label ride-hailing solutions like Onde<\/a> offer \u2013 drivers\u2019 checkup, SOS button, Follow My Ride – guarantee a safer experience for both passengers and drivers.<\/p>\n\n\n\n

\u201cOur partners aren\u2019t trying to outspend global giants,\u201d says Suslo. \u201cThey\u2019re building local trust and adapting to regional nuances.\u201d<\/p>\n\n\n\n

<\/a>Insights from nearby markets<\/h2>\n\n\n\n

Operators who try to replicate global ride-hailing giants tend to struggle. Instead, hyperlocal, adaptable models often succeed. Onde\u2019s experience across diverse markets \u2013 including in Israel\u2019s Arab-speaking communities, where cultural and linguistic nuances require tailored approaches:<\/p>\n\n\n\n