{"id":7733,"date":"2026-01-15T13:34:00","date_gmt":"2026-01-15T13:34:00","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=7733"},"modified":"2026-01-20T11:38:23","modified_gmt":"2026-01-20T11:38:23","slug":"accountings-netflix-moment","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/","title":{"rendered":"Accounting&#8217;s Netflix Moment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Legacy studios weren\u2019t ready for streaming. The Big Four now face the same test as AI reshapes the accounting sector.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This week, I spoke with Isaac Heller, the Founder and President of Trullion, an AI-powered accounting platform that automates financial workflows for accounting and audit teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a sector long-viewed as conservative and slow-moving, but one that is increasingly vulnerable to disruption. The stakes are high, not just for young professionals entering the workforce, but also for the legacy firms that have dominated the accounting industry for decades and may assume their scale makes them untouchable to change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Institutional firms like KPMG, PwC, Deloitte, and EY still loom over city skylines &#8211; but history offers a cautionary tale: dominance has a shelf life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you drive down the highway in Tel Aviv on the Ayalon, or you\u2019re sitting in Times Square and you look up, the biggest buildings have EY, PWC, or Deloitte, right at the top of the pearly white tower. These are massive companies that are critical to the financial ecosystem,\u201d Heller explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then he drew a comparison that cut close to home. \u201cWhen I grew up in America, there were four dominant TV channels: Fox, NBC, ABC, and CBS. Then something called Netflix came along,\u201d he said. \u201cNow Netflix dominates.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lesson, Heller argues, isn\u2019t that incumbents inevitably lose. But we can see how disruption doesn\u2019t discriminate in who it dethrones. The accounting sector, he believes, is entering a similar moment. AI could either become the Netflix of the industry, or these companies will integrate this technology to keep their names on the tower.<\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=https:\/\/open.spotify.com\/embed\/episode\/1NFU5fcvuvzoGveXGZ4z11?utm_source=generator\u00a0width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Trullion has raised almost $34 million in funding from investors that include Stepstone Group, Aleph, Third Point Ventures, and Greycroft. The company was also voted as one of Calcalist\u2019s Most Promising Startups in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation then turned to young people and how AI adoption will transform these sectors and career opportunities. According to Heller, success will always rely on having a deep, foundational understanding of technology, culture, and business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you\u2019re entering into law, accounting, or engineering, there may be some cynicism about trying to learn some of the basic tasks that those industries are founded on,\u201d he said. \u201cHowever, if you learn and focus on those tasks before you get to the AI-powered stuff, you can actually be more powerful long-term.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who work with AI tools will be at an advantage when faced with the problem of when those technologies ultimately fail. \u201cWhen you work with AI tools in the industry, and they don\u2019t work, which happens one to five percent of the time, you actually have to go back and fix the code, right? You have to keep going deeper to understand why it didn\u2019t execute. So if you don\u2019t know the fundamentals, you\u2019re only going to be stuck on the shallow layer in accounting.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, AI won\u2019t replace expertise. But it will expose who actually has it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legacy studios weren\u2019t ready for streaming. The Big Four now face the same test as AI reshapes the accounting sector. This week, I spoke with Isaac Heller, the Founder and President of Trullion, an AI-powered accounting platform that automates financial workflows for accounting and audit teams. It\u2019s a sector long-viewed as conservative and slow-moving, but [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":7734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-7733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accounting&#039;s Netflix Moment - Forbes Israel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accounting&#039;s Netflix Moment - Forbes Israel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Israel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ForbesIsrael\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T13:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T11:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Forbes Israel Hosts | In Partnership With James Spiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:site\" content=\"@ForbesIsrael\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Forbes Israel Hosts | In Partnership With James Spiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\"},\"author\":{\"name\":\"Forbes Israel Hosts | In Partnership With James Spiro\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/74b727d58f33690835c517bc2aa781c5\"},\"headline\":\"Accounting&#8217;s Netflix Moment\",\"datePublished\":\"2026-01-15T13:34:00+00:00\",\"dateModified\":\"2026-01-20T11:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\"},\"wordCount\":504,\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg\",\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\",\"url\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\",\"name\":\"Accounting's Netflix Moment - Forbes Israel\",\"isPartOf\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg\",\"datePublished\":\"2026-01-15T13:34:00+00:00\",\"dateModified\":\"2026-01-20T11:38:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage\",\"url\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg\",\"contentUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg\",\"width\":900,\"height\":450,\"caption\":\"Issac Heller (R) with James Spiro | Photo: Courtesy (James Spiro)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/forbes.co.il\/e\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accounting&#8217;s Netflix Moment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/forbes.co.il\/e\/#website\",\"url\":\"https:\/\/forbes.co.il\/e\/\",\"name\":\"Forbes Israel\",\"description\":\"The leading business magazine in the world\",\"publisher\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/forbes.co.il\/e\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/forbes.co.il\/e\/#organization\",\"name\":\"Forbes Israel\",\"url\":\"https:\/\/forbes.co.il\/e\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png\",\"contentUrl\":\"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png\",\"width\":1200,\"height\":600,\"caption\":\"Forbes Israel\"},\"image\":{\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ForbesIsrael\/\",\"https:\/\/x.com\/ForbesIsrael\",\"https:\/\/www.instagram.com\/forbes_israel\/\",\"https:\/\/www.linkedin.com\/company\/forbes-israel\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/forbes.co.il\/e\/#\/schema\/person\/74b727d58f33690835c517bc2aa781c5\",\"name\":\"Forbes Israel Hosts | In Partnership With James Spiro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/0d9f1e995f1c0d3a8eed01c9c52d2b70141b5d832a6112354c737b0f21cd0a37?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d9f1e995f1c0d3a8eed01c9c52d2b70141b5d832a6112354c737b0f21cd0a37?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d9f1e995f1c0d3a8eed01c9c52d2b70141b5d832a6112354c737b0f21cd0a37?s=96&d=mm&r=g\",\"caption\":\"Forbes Israel Hosts | In Partnership With James Spiro\"},\"url\":\"https:\/\/forbes.co.il\/e\/author\/james-spiro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Accounting's Netflix Moment - Forbes Israel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/","og_locale":"en_US","og_type":"article","og_title":"Accounting's Netflix Moment - Forbes Israel","og_url":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/","og_site_name":"Forbes Israel","article_publisher":"https:\/\/www.facebook.com\/ForbesIsrael\/","article_published_time":"2026-01-15T13:34:00+00:00","article_modified_time":"2026-01-20T11:38:23+00:00","og_image":[{"width":900,"height":450,"url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg","type":"image\/jpeg"}],"author":"Forbes Israel Hosts | In Partnership With James Spiro","twitter_card":"summary_large_image","twitter_creator":"@ForbesIsrael","twitter_site":"@ForbesIsrael","twitter_misc":{"Written by":"Forbes Israel Hosts | In Partnership With James Spiro","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#article","isPartOf":{"@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/"},"author":{"name":"Forbes Israel Hosts | In Partnership With James Spiro","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/person\/74b727d58f33690835c517bc2aa781c5"},"headline":"Accounting&#8217;s Netflix Moment","datePublished":"2026-01-15T13:34:00+00:00","dateModified":"2026-01-20T11:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/"},"wordCount":504,"publisher":{"@id":"https:\/\/forbes.co.il\/e\/#organization"},"image":{"@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage"},"thumbnailUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg","articleSection":["Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/","url":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/","name":"Accounting's Netflix Moment - Forbes Israel","isPartOf":{"@id":"https:\/\/forbes.co.il\/e\/#website"},"primaryImageOfPage":{"@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage"},"image":{"@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage"},"thumbnailUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg","datePublished":"2026-01-15T13:34:00+00:00","dateModified":"2026-01-20T11:38:23+00:00","breadcrumb":{"@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#primaryimage","url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg","contentUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2026\/01\/unnamed-file-2.jpg","width":900,"height":450,"caption":"Issac Heller (R) with James Spiro | Photo: Courtesy (James Spiro)"},{"@type":"BreadcrumbList","@id":"https:\/\/forbes.co.il\/e\/accountings-netflix-moment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/forbes.co.il\/e\/"},{"@type":"ListItem","position":2,"name":"Accounting&#8217;s Netflix Moment"}]},{"@type":"WebSite","@id":"https:\/\/forbes.co.il\/e\/#website","url":"https:\/\/forbes.co.il\/e\/","name":"Forbes Israel","description":"The leading business magazine in the world","publisher":{"@id":"https:\/\/forbes.co.il\/e\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/forbes.co.il\/e\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/forbes.co.il\/e\/#organization","name":"Forbes Israel","url":"https:\/\/forbes.co.il\/e\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/","url":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png","contentUrl":"https:\/\/forbes.co.il\/e\/wp-content\/uploads\/2022\/08\/forbes-featured-image.png","width":1200,"height":600,"caption":"Forbes Israel"},"image":{"@id":"https:\/\/forbes.co.il\/e\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ForbesIsrael\/","https:\/\/x.com\/ForbesIsrael","https:\/\/www.instagram.com\/forbes_israel\/","https:\/\/www.linkedin.com\/company\/forbes-israel"]},{"@type":"Person","@id":"https:\/\/forbes.co.il\/e\/#\/schema\/person\/74b727d58f33690835c517bc2aa781c5","name":"Forbes Israel Hosts | In Partnership With James Spiro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0d9f1e995f1c0d3a8eed01c9c52d2b70141b5d832a6112354c737b0f21cd0a37?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d9f1e995f1c0d3a8eed01c9c52d2b70141b5d832a6112354c737b0f21cd0a37?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d9f1e995f1c0d3a8eed01c9c52d2b70141b5d832a6112354c737b0f21cd0a37?s=96&d=mm&r=g","caption":"Forbes Israel Hosts | In Partnership With James Spiro"},"url":"https:\/\/forbes.co.il\/e\/author\/james-spiro\/"}]}},"_links":{"self":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/7733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/comments?post=7733"}],"version-history":[{"count":1,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/7733\/revisions"}],"predecessor-version":[{"id":7735,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/posts\/7733\/revisions\/7735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/media\/7734"}],"wp:attachment":[{"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/media?parent=7733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/categories?post=7733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forbes.co.il\/e\/wp-json\/wp\/v2\/tags?post=7733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}