{"id":7970,"date":"2026-03-25T13:57:12","date_gmt":"2026-03-25T13:57:12","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=7970"},"modified":"2026-03-25T14:31:56","modified_gmt":"2026-03-25T14:31:56","slug":"intelligence-is-the-new-electricity-bryan-kim-on-what-breaks-next-in-venture","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/intelligence-is-the-new-electricity-bryan-kim-on-what-breaks-next-in-venture\/","title":{"rendered":"Intelligence Is the New Electricity: Bryan Kim on What Breaks Next in Venture"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bryan Kim is a partner at Andreessen Horowitz, where he leads the firm\u2019s consumer AI investing. His portfolio reads like a map of where AI meets daily life: ElevenLabs in voice, Function Health in diagnostics, Captions in video, Cluely in productivity. Before A16Z, Kim was one of the early operators at Snap, joining ahead of the IPO and helping scale the company from startup chaos to a public company with a 70-person finance team. Along the way, he sourced the acquisitions behind some of Snap\u2019s most iconic features, including Looksery (the engine behind AR Lenses) and Bitmoji. He later served as CFO at Bungalow and co-founded Uncommon Projects, an operator-led seed fund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the job Kim does today at A16Z barely resembles the one he started nearly six years ago. \u201cIt almost splits in half,\u201d he told me on the Autonomous Business Podcast. \u201cThere was a pre-ChatGPT moment and a post-ChatGPT moment.\u201d In the first era, Kim was focused heavily on retention: benchmarking product metrics and backing founders whose products showed once-in-a-decade stickiness. That playbook still has merit, but AI forced him to rewrite large parts of it. \u201cIt is possible that we\u2019re at an era similar to the verge of an industrial revolution,\u201d he said. \u201cThe underlying technological shift is massive.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before ChatGPT, Kim looked for products where the data did the convincing, retention curves so steep they were the pitch. Now he wants something different. \u201cThe type of founders I\u2019m drawn to are the ones on the bleeding edge,\u201d he explained. \u201cWhen OpenClaw or a new model drops, they can talk about it. They have a Mac Mini set up running workflows. They\u2019re writing long tweets about what they did and how it worked.\u201d He\u2019s become far more forgiving about product polish. \u201cIt is okay that it\u2019s kind of wobbly. But isn\u2019t it magical that a version of it could happen?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I pushed back the way any founder would: if you\u2019re investing in curiosity rather than proven metrics, how do you evaluate a company when the landscape shifts every two months? \u201cWe struggle with it,\u201d he admitted. \u201cPivot is almost a wrong word now,\u201d Kim reflected. \u201cIt\u2019s more like, okay, a net new thing came out\u201d and the company simply adapts its shape around it. He pointed to ElevenLabs, where founders Mati and Piotr made a conscious decision many months ago to evolve beyond audio AI into agents. \u201cThey\u2019re probably ahead,\u201d he said. \u201cWe\u2019re just starting to see the fruit of that decision.\u201d Marc Andreessen has a more elegant framing: the OODA loop. Observe, orient, decide, act, then do it again, faster than everyone else.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What Changed After ChatGPT and Why Nothing Will Be the Same | Bryan Kim (A16Z) EP1\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mJq2T7xPmXw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">The full episode is now available<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vertical vs. Horizontal: Why Agents Make the Distinction Irrelevant<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The venture world has spent two years agonizing over horizontal versus vertical AI. Kim\u2019s view is more unsettling than either camp would like. \u201cI don\u2019t know if you fully grok the implications of it,\u201d he said. \u201cAgents have the ability to go find tools and add themselves to them, whether it\u2019s MCP or CLI. The tool knows how to go actually make itself better, rewrite the program, shape-shift almost into the use case that you\u2019re using for.\u201d That threat applies equally to horizontals and verticals. So what survives? \u201cForget which business model will work for a second,\u201d Kim said. \u201cIf there\u2019s an entity whose business is to bring you results again and again, whether it\u2019s agents or humans, at a margin that makes sense to you and them, that\u2019s a good business.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the cost of building drops to near zero and every founder has the same tools, Kim quoted William Gibson: \u201cThe future is already here. It\u2019s just unevenly distributed.\u201d Even today, founders have wildly different levels of AI adoption. \u201cSome would say, it\u2019s writing 90% of my code. Others have a team of ten and they\u2019re just starting to adopt agents.\u201d He pointed to OpenClaw\u2019s creator: \u201cHe calls it an overnight success, but he tinkered for years,\u201d stitching together existing tools in a way nobody else had imagined. \u201cCreativity, the tinkering, the craft, and being on the edge, matters so much.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Per-Seat to Per-Outcome, and the Metrics That Don\u2019t Exist Yet<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kim\u2019s financial background (he was CFO at Bungalow, a founding GP at operator-led seed fund Uncommon Projects, and began his career as a banker at Credit Suisse) gives him a sharp lens on SaaS economics. His thesis: the industry will shift from per-seat to per-outcome pricing, and as agents drive the marginal cost of outcomes toward zero, customers will demand lower prices, compressing margins and reshaping how markets value software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> When I shared that one of enso\u2019s customers, an $80 million ARR company, had asked why we weren\u2019t pricing our autonomous SEO engine on outcomes, Kim drew a parallel to digital advertising. \u201cWe priced ads on a CPM basis for almost a decade,\u201d he recalled. \u201cThen CPC, then CPI, and eventually you could bid on your goals.\u201d That journey took over ten years. Kim believes agent-based businesses are at the very beginning of the same arc. And the punchline is encouraging: once the ad industry cracked outcome-based pricing, the TAM exploded. \u201cIf I know I\u2019m going to get X and I know I\u2019m going to pay less than X, I\u2019m good. Let\u2019s keep going.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if per-seat metrics are dying, what replaces them? Kim admitted he\u2019s genuinely lost. \u201cWhen agents start to use products, what does retention even mean?\u201d He illustrated the problem with a thought experiment: imagine you\u2019ve set up an agent (he named his \u201cGreg\u201d) and told it to handle tasks. Greg runs around consuming tokens, messaging you on WhatsApp. \u201cAnd your API bill is now a thousand dollars. And all I did is I delivered you some paragraphs to put on Twitter. You dumb Greg, what have you done?\u201d The metric he\u2019s circling is \u201coutput per token,\u201d the value delivered relative to compute consumed. \u201cAt the end of the day, why do you have agents? Because you want a result. Token, to me, is a proxy of cost and efficiency.\u201d It\u2019s probably the most fascinating time in the history of tech. We\u2019ll have to reinvent all of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underlying all of Kim\u2019s thinking is a macro thesis: demand for intelligence outstrips the current supply, and the gap may be functionally infinite. \u201cOne could have said, electricity, light bulb, that\u2019s cool. But is it a better candle?\u201d he said. \u201cAnd then we may look at an agent and be like, is that a slightly better computer? Maybe. But the achievable value of these things is harder to estimate from the prior generation.\u201d Companies are going from zero to a hundred million in revenue in a single year. Labs are adding billions. \u201cBecause the potential demand is infinite, any route into that intelligence layer that makes sense for people, people are buying and using the damn thing.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mickey Haslavsky, enso\u2019s CEO and host of this podcast, made a point that stuck with Kim: we tend to think in limited terms, limited workforce, limited intelligence, limited market space, but when new technology arrives, it almost quadruples the demand because so much more becomes possible. Kim sees it the same way. \u201cI feel very privileged to see some legends in the industry pounding the pavement,\u201d he said. \u201cAnd yes, that\u2019s competitive. But I look at that and I see it as a privilege. It\u2019s frankly never been a more exciting and busier time to be an investor. I am drowning in news. I am also trying to catch up.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investors and founders who will shape the AI era will not be the ones holding onto old frameworks, but the ones comfortable operating through uncertainty. The old playbook rewarded polish and predictability. The new one rewards curiosity, speed, and the confidence to ship before everything is fully clear. In Kim\u2019s view, demand for intelligence is effectively limitless, and every layer of the stack, from pricing to product to distribution, will be rebuilt around that reality. The real question is who can move fast enough to capture it. \u201cWe\u2019re all running,\u201d Kim told me, \u201cbecause of love of the game and love of what\u2019s happening right now.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mickey Haslavsky is the Founder and CEO of enso, where he is building autonomous business engines that replace traditional agency workflows with AI agents. A Forbes Israel 30Under30 alumnus, Haslavsky previously founded Rapid, which was acquired by Nokia. He hosts the Autonomous Business Podcast, where he sits down with the founders and investors reshaping how companies operate in the age of AI.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forbes Israel hosts a new podcast series &#8211; The Autonomous Business Podcast &#8211; led by 30 Under 30 alumnus Mickey Haslavsky. In this episode, Andreessen Horowitz&#8217;s consumer AI lead breaks down why the old venture playbook is dead, how agents are erasing entire software categories, and what pricing looks like when your users aren&#8217;t human anymore.<\/p>\n","protected":false},"author":109,"featured_media":7974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-7970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-black"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelligence Is the New Electricity: Bryan Kim on What Breaks Next in Venture - Forbes Israel<\/title>\n<meta name=\"description\" content=\"Forbes Israel hosts a new podcast series - The Autonomous Business Podcast - led by 30 Under 30 alumnus Mickey Haslavsky. 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