When Bria AI CEO Yair Adato talks about AI, he sounds more like an economist watching a familiar crisis unfold in slow motion, as opposed to the typical startup founder I have spoken to over the years.<\/p>\n\n\n\n
\u201cPeople think about this revolution as a technology revolution,\u201d he said. \u201cIt has nothing to do with technology. It\u2019s all about the economy and society. The technology is just an enabler.\u201d<\/p>\n\n\n\n
Bria AI is an Israeli company building licensed generative image infrastructure for enterprise clients. It ensures that AI-generated images and videos are controlled, accountable, and compliant by working with stock image providers like Getty and others. These, in turn, train its foundation models while also ensuring royalties and fair compensation for creators.<\/p>\n\n\n\n
It has raised more than $66 million from VCs such as Red Dot Capital, Entr\u00e9e Capital, IN Venture, and others. In November last year, Bria was selected as one of Forbes Israel’s most promising startups on the Next Billion Dollar Startups list.<\/p>\n\n\n\n
When speaking with Adato, it was clear that he believes the product exists because a major obstacle to AI adoption isn\u2019t just about model quality. It is about ownership, provenance, and legal usability.<\/p>\n\n\n\n