{"id":8694,"date":"2026-09-03T09:44:03","date_gmt":"2026-09-03T09:44:03","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=8694"},"modified":"2026-09-03T09:44:04","modified_gmt":"2026-09-03T09:44:04","slug":"can-cleaner-data-centers-win-over-americas-nimbys","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/can-cleaner-data-centers-win-over-americas-nimbys\/","title":{"rendered":"Can &#8216;cleaner&#8217; data centers win over America\u2019s NIMBYs?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">America\u2019s fight over data centers is becoming a mainstream political staple. Seven in ten Americans say&nbsp;<a href=\"https:\/\/www.artiverse.ca\/why-data-center-protests-are-shaking-up-communities-in-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">they don\u2019t want&nbsp;<\/a>a data center near their home, and more people now believe these facilities harm their community than help it, according to recent polling cited by industry trackers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opposition has more than doubled across 49 states over the past year, and in the first quarter of 2026 alone, an estimated $130 billion in data center projects were blocked or delayed by local resistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not even a culture war. The backlash against them cuts across party lines: Republicans tend to object on tax incentives and grid strain, whereas Democrats oppose on environmental and resource use. The reasons may differ, but their mutual opposition is a rare instance of&nbsp;<a href=\"https:\/\/www.datacenterwatch.org\/report\" target=\"_blank\" rel=\"noreferrer noopener\">bipartisan alignment<\/a>&nbsp;in American politics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Into this landscape steps Phinergy. It\u2019s an Israeli cleantech company whose aluminum-air backup generators have become an alternative to diesel in the AI infrastructure race, seeing early support from players in an impressive Google- and Microsoft-led innovation consortium. I spoke to its CEO Emmanuel Levy, who laid out a thesis that the \u201cNIMBY\u201d reflex against data centers collapses once three specific, solvable grievances are addressed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople are caring about them and are afraid&#8230; whether it is pollution, whether it is noise, or it is water consumption,\u201d Levy told me. \u201cIf you\u2019re able to explain why a new data center can come without this price on the shared resources, you\u2019re able to bring the debate back to where it should be.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a clean, testable claim. In Colorado Springs&nbsp;<a href=\"https:\/\/www.axios.com\/local\/colorado-springs\/2026\/04\/09\/data-center-opposition-colorado-springs\" target=\"_blank\" rel=\"noreferrer noopener\">earlier this year<\/a>, a proposed data center drew objections almost identical to the ones Levy\u2019s technology is designed to neutralize: noise and air pollution from backup diesel generators, and water consumption. The developer countered with a water-efficient, closed-loop cooling design and pledged 60 to 100 permanent jobs. But it didn\u2019t defuse the fight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Longtime residents cited broken promises tied to a chip plant and a cryptocurrency mine previously sited on the same land, and the developer told local reporters he had never encountered this level of public opposition, despite having built a similar facility elsewhere without incident. The complaints were the same three Levy names, yet the outcome was not.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Can &amp;apos;cleaner&amp;apos; data centers win over America\u2019s NIMBYs? - #0097, Emmanuel Levy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-VzCyHqIiaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why do they need to be in our neighborhoods, anyway?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those opposed to data centers don\u2019t want them \u201cin their backyard\u201d &#8211; but that\u2019s precisely where they need to be. Whereas&nbsp;<em>training<\/em>&nbsp;AI models can in fact be anywhere, the&nbsp;<em>inference<\/em>&nbsp;stage of AI &#8211; that\u2019s getting the answers back to the customer who inputs prompts &#8211; needs strong latency to ensure smooth communication. And those are fast becoming critical infrastructure, which means backup generators need to be precisely alongside those initial centers. \u201cMore and more services are AI-based; they need their AI to be as close as possible to the market,\u201d Levy explained. \u201cSo that\u2019s the reason why inference in this case is localized next to communities.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like being closer to your internet router at home: a reasonable comparison, until you realize that McKinsey forecast confirmed that by 2030 there will be an additional 140 gigawatts of power consumption by data centers. It means that the equivalent of<em>&nbsp;140 nuclear power plants<\/em>&nbsp;will need to be set up in four years in order to manage the computing power. \u201cYou understand why there is a bottleneck,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another question arises: whose job is it to close this trust deficit? Levy describes a cooperative, three-layer division of labor: new&nbsp;<em>technology<\/em>&nbsp;needs to be \u201csocialized\u201d to the market,&nbsp;<em>regulators<\/em>&nbsp;need to update rules that still legally define backup power as diesel-only, and&nbsp;<em>developers<\/em>&nbsp;need to carry the message to communities and win consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phinergy was selected from a field of more than 70 proposals by the Net Zero Innovation Hub, a consortium formed by Google and Microsoft specifically to source alternatives to diesel backup power, with the pitch vetted privately by senior industry advisors (including a former chairman of Vertiv&#8217;s technology board and a former Microsoft data center technology executive) before hyperscalers would take it seriously. &#8220;It&#8217;s rarely cold calls,&#8221; Levy said of how deep tech actually reaches Google and Microsoft. &#8220;Without that, it&#8217;s very, very difficult for people to take you seriously.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phinergy\u2019s pitch for cleaner data centers is the start of the battle. Removing diesel noise and emissions from their footprint retires one legitimate grievance from a list that has grown to include broken trust, property values, and a broader unease about ceding land and resources to AI infrastructure.&nbsp;<a href=\"https:\/\/wagingnonviolence.org\/2026\/07\/the-data-center-fight-is-going-global\/\" target=\"_blank\" rel=\"noreferrer noopener\">International polling<\/a>&nbsp;on the same backlash lists the objections in similar order: water, energy, land use, noise, air pollution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it still needs to overcome the lingering challenge of a lack of community consent. Clean power may be necessary to end the data center fight. On the evidence so far, it isn\u2019t sufficient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phinergy is betting that eliminating diesel, noise, and water waste can ease opposition to AI infrastructure. Early fights across the US suggest the problem may run deeper.<\/p>\n","protected":false},"author":106,"featured_media":8695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can &#039;cleaner&#039; data centers win over America\u2019s NIMBYs? - Forbes Israel<\/title>\n<meta name=\"description\" content=\"Phinergy is betting that eliminating diesel, noise, and water waste can ease opposition to AI infrastructure. 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