{"id":8816,"date":"2026-09-17T13:27:40","date_gmt":"2026-09-17T13:27:40","guid":{"rendered":"https:\/\/forbes.co.il\/e\/?p=8816"},"modified":"2026-09-17T13:27:42","modified_gmt":"2026-09-17T13:27:42","slug":"ai-is-breaking-the-data-loss-prevention-model","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/e\/ai-is-breaking-the-data-loss-prevention-model\/","title":{"rendered":"AI is breaking the data loss prevention model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The data loss prevention industry has organized itself around a relatively stable threat model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A disgruntled employee may copy files to a USB drive. Or a phishing attack could expose credentials to an outside attacker. Maybe someone accidentally CCs the wrong person on an email with sensitive information. Solutions focused on perimeter controls or policy rules were imperfect, but understandable when the threats were often caused by humans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that model is no longer sufficient. According to research by Cyberhaven Labs, whose 2026&nbsp;<a href=\"https:\/\/www.cyberhaven.com\/resources\/report\/ai-adoption-risk-report-2026\" target=\"_blank\" rel=\"noreferrer noopener\">AI Adoption and Risk Report&nbsp;<\/a>analyzed data movements across 222 companies, nearly 40% of all AI interactions now involve sensitive data, with the average employee inputting proprietary information into an AI tool once every three days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threats don\u2019t disagree insofar as they disaggregate, accelerate, and, in some new cases, remove the human from the equation entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nitay Milner, co-founder and CEO of Orion Security, offered a framework for understanding how the landscape has changed. In a recent episode with Emily Fontaine, Vice President and Global Head of Venture Capital at IBM, which backed ORION\u2019s $32 million Series A in February 2026, he described the three categories of traditional data leakage that the DLP industry was built to address: human error, malicious insider activity, and external attackers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c[Perhaps] I accidentally did \u2018Emily@IBC\u2019 and not \u2018IBM\u2019,\u201d he said, by way of illustration, \u201cand sent the entire board deck to the wrong person. That happens a lot. I call it keeping honest people honest.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second category, he noted, involves deliberate exfiltration, what he called the \u201cSnowden\u201d scenario. The third involved external actors penetrating an organization and quietly siphoning data over time.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AI is breaking the data loss prevention model - #0100, Nitay Milner &amp; Emily Fontaine\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/akcHTNlX0zs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Milner co-founded Orion Security in 2024 with CTO Jonathan Kreiner. It aims to replace traditional DLP (data loss prevention) tools with an automated, context-driven platform. Using LLMs and specialized AI agents, the platform continuously detects and analyzes data loss indicators in real time, capturing context for content sensitivity, data lineage, user identity, behavioral intent, and environmental purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New anatomies, new leaks<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional categories of DLP remain relevant, of course. But Milner identified two new vectors that are reshaping the problem. The first is data extraction into third-party AI: employees uploading sensitive documents like earnings calls, customer records, or source code to unmanaged AI platforms before those materials are cleared for external use. \u201cTaking the earnings call, which is super sensitive data, before the earnings call report was published, and uploading it to like an unmanaged ChatGPT or Claude,\u201d he said. \u201cIt\u2019s very, very sensitive, and data is now in the hands of a third party that you don\u2019t have any agreement with.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second vector is data exfiltration not by humans at all, but by AI agents operating inside the enterprise. \u201cAI agents doing human work inside the organization, having access to super sensitive data,\u201d Milner explained. \u201cThink about an AI agent email assistant that has access to your Google Drive, takes the entire customer list and sends it to the wrong person. That\u2019s data exfiltration by AI.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scale of this emerging risk is becoming measurable. According to a 2026 Cloud Security Alliance report,&nbsp;<a href=\"https:\/\/labs.cloudsecurityalliance.org\/wp-content\/uploads\/2026\/03\/AI-agent-insider-threat-autonomous-compromise-v1-csa-styled.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">82% of organizations<\/a>&nbsp;already have AI agents operating in production environments, while only 17% enforce runtime access controls consistently across those deployments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A separate finding from Proofpoint\u2019s 2025 Data Security Landscape report found that&nbsp;<a href=\"https:\/\/www.proofpoint.com\/us\/blog\/information-protection\/ai-next-insider-threat-turning-point-for-insider-risk\" target=\"_blank\" rel=\"noreferrer noopener\">32% of organizations<\/a>&nbsp;identify unsupervised data access by AI agents as a critical threat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fontaine framed the underlying problem as one of movement, not just volume. \u201cData is a huge asset that must be protected, more so than ever before,\u201d she added. \u201cIt\u2019s moving across clouds, it\u2019s moving across applications, agents, ecosystems. It\u2019s moving across so much more than it was ever before. And we have to make sure it\u2019s secure, that it is governed correctly.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IBM Ventures, the strategic investment arm of IBM led by Fontaine, operates a $500 million fund focused on AI and quantum technologies \u2014 and its bet on Milner and the team reflects IBM\u2019s belief that the arrival of large language models has fundamentally broken the assumptions on which traditional data security was built, creating entirely new leakage paths that legacy DLP tools cannot detect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A new era for DLP<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That governance challenge is exactly what today\u2019s DLP industry is no longer built to handle. Policy-based systems depend on known patterns, like a credit card number matching a regex or a file name triggering a rule. They cannot, by design, interpret context or whether a particular data movement constitutes a legitimate business action or an exfiltration event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Milner\u2019s breakdown offers enterprises a useful starting point to identify which of the five categories (legacy or AI-era) represents the highest unaddressed exposure in a given environment, and build from there. \u201cUnderstand your organization,\u201d he concluded. \u201cBased on this real data, get to decisions, train your employees, and help them understand how to use data safely.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional DLP was designed around human error and external attackers. But AI is introducing new leakage paths that require teams to understand what data is moving and why.<\/p>\n","protected":false},"author":106,"featured_media":8817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI is breaking the data loss prevention model - Forbes Israel<\/title>\n<meta name=\"description\" content=\"Traditional DLP was designed around human error and external attackers. 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