{"id":117450,"date":"2014-02-24T00:00:00","date_gmt":"2014-02-24T00:00:00","guid":{"rendered":"https:\/\/forbes.co.il\/?p=117450"},"modified":"2020-02-24T08:58:15","modified_gmt":"2020-02-24T08:58:15","slug":"%d7%97%d7%95%d7%a7%d7%a8%d7%99%d7%9d-%d7%9e%d7%90%d7%95%d7%a0%d7%99%d7%91%d7%a8%d7%a1%d7%99%d7%98%d7%aa-%d7%97%d7%99%d7%a4%d7%94-%d7%9b%d7%aa%d7%91-%d7%94%d7%99%d7%93-%d7%a9%d7%9c%d7%a0%d7%95-%d7%99","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/%d7%97%d7%95%d7%a7%d7%a8%d7%99%d7%9d-%d7%9e%d7%90%d7%95%d7%a0%d7%99%d7%91%d7%a8%d7%a1%d7%99%d7%98%d7%aa-%d7%97%d7%99%d7%a4%d7%94-%d7%9b%d7%aa%d7%91-%d7%94%d7%99%d7%93-%d7%a9%d7%9c%d7%a0%d7%95-%d7%99\/","title":{"rendered":"\u05d7\u05d5\u05e7\u05e8\u05d9\u05dd \u05de\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05d7\u05d9\u05e4\u05d4: \u05db\u05ea\u05d1 \u05d4\u05d9\u05d3 \u05e9\u05dc\u05e0\u05d5 \u05d9\u05db\u05d5\u05dc \u05dc\u05d2\u05dc\u05d5\u05ea \u05d0\u05dd \u05e0\u05d7\u05dc\u05d4 \u05d1\u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df"},"content":{"rendered":"<div style=\"width:100%;overflow-x:auto;direction:rtl;\" id=\"divforprintContent\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"right\">\n<tr>\n<td align=\"right\" dir=\"rtl\">\n<div style=\"OVERFLOW-X: auto; overflow-y:hidden;width:490\" align=\"right\">\n<table border=\"0\" style=\"width: 490;\">\n<tbody>\n<tr>\n<td>\n<p><span style=\"font-size: 10.5pt;\">\u05d6\u05d4 \u05e0\u05e9\u05de\u05e2 \u05e4\u05e9\u05d5\u05d8 \u05de\u05d3\u05d9 \u05db\u05d3\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05e0\u05db\u05d5\u05df, \u05d0\u05d1\u05dc \u05d7\u05d5\u05e7\u05e8\u05d9\u05dd \u05de\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05d7\u05d9\u05e4\u05d4 \u05d8\u05d5\u05e2\u05e0\u05d9\u05dd \u05e9\u05d1\u05d3\u05d9\u05e7\u05d4 \u05e4\u05e9\u05d5\u05d8\u05d4 \u05d4\u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05e2\u05dc \u05db\u05ea\u05d1 \u05d4\u05d9\u05d3 \u05e9\u05dc\u05db\u05dd \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05e2\u05d9\u05d3 \u05e2\u05dc \u05e1\u05d9\u05de\u05e0\u05d9\u05dd \u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05dd \u05dc\u05d4\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea \u05de\u05d7\u05dc\u05ea \u05d4\u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df \u05d1\u05d3\u05d9\u05d5\u05e7 \u05e9\u05dc 97.5%. \u05d3&quot;\u05e8 \u05e9\u05e8\u05d4 \u05e8\u05d5\u05d6\u05e0\u05d1\u05dc\u05d5\u05dd \u05d0\u05d5\u05de\u05e8\u05ea \u05e9\u05db\u05dc \u05e9\u05e0\u05d3\u05e8\u05e9 \u05de\u05d4\u05e0\u05d1\u05d3\u05e7 \u05dc\u05e2\u05e9\u05d5\u05ea \u05d4\u05d5\u05d0 \u05dc\u05db\u05ea\u05d5\u05d1 \u05d0\u05ea \u05e9\u05de\u05d5 \u05d5\u05d0\u05ea \u05d4\u05db\u05ea\u05d1\u05ea \u05e9\u05dc\u05d5. &quot;\u05d1\u05d6\u05de\u05df \u05e9\u05d4\u05d5\u05d0 \u05db\u05d5\u05ea\u05d1 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05de\u05e7\u05d1\u05dc\u05d9\u05dd \u05d4\u05de\u05d5\u05df \u05de\u05d9\u05d3\u05e2, \u05e9\u05d0\u05dd \u05de\u05e9\u05d5\u05d5\u05d9\u05dd \u05d0\u05d5\u05ea\u05d5 \u05dc\u05d0\u05e0\u05e9\u05d9\u05dd \u05d0\u05d7\u05e8\u05d9\u05dd \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05e8\u05d0\u05d5\u05ea \u05d4\u05d0\u05dd \u05d1\u05db\u05ea\u05d1 \u05d4\u05d9\u05d3 \u05d9\u05e9 \u05e1\u05d9\u05de\u05e0\u05d9\u05dd \u05d4\u05de\u05e2\u05d9\u05d3\u05d9\u05dd \u05e2\u05dc \u05d4\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea \u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df \u05d0\u05d5 \u05de\u05d7\u05dc\u05d5\u05ea \u05d0\u05d7\u05e8\u05d5\u05ea&quot;. <\/p>\n<p>\u05e2\u05d3\u05d9\u05d9\u05df \u05dc\u05d0 \u05e7\u05d9\u05d9\u05de\u05d9\u05dd \u05de\u05d1\u05d7\u05e0\u05d9\u05dd \u05e7\u05dc\u05d9\u05e0\u05d9\u05d9\u05dd \u05e9\u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d0\u05d1\u05d7\u05df \u05d0\u05ea \u05d4\u05de\u05d7\u05dc\u05d4. \u05e8\u05e2\u05d9\u05d3\u05d5\u05ea \u05d4\u05df \u05db\u05de\u05d5\u05d1\u05df \u05e1\u05d9\u05de\u05df \u05d6\u05d9\u05d4\u05d5\u05d9 \u05d1\u05e8\u05d5\u05e8, \u05d0\u05da \u05d1\u05e8\u05d5\u05d1 \u05d4\u05de\u05e7\u05e8\u05d9\u05dd, \u05db\u05d0\u05e9\u05e8 \u05d4\u05df \u05de\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea, \u05d4\u05de\u05d7\u05dc\u05d4 \u05db\u05d1\u05e8 \u05e0\u05de\u05e6\u05d0\u05ea \u05d1\u05e9\u05dc\u05d1 \u05de\u05ea\u05e7\u05d3\u05dd \u05d5\u05de\u05e9\u05e4\u05d9\u05e2\u05d4 \u05e2\u05dc \u05d4\u05d9\u05db\u05d5\u05dc\u05d5\u05ea \u05d4\u05e7\u05d5\u05d2\u05e0\u05d9\u05d8\u05d9\u05d1\u05d9\u05d5\u05ea \u05db\u05de\u05d5 \u05d2\u05dd \u05e2\u05dc \u05d4\u05de\u05d5\u05d8\u05d5\u05e8\u05d9\u05d5\u05ea.<\/p>\n<p>\u05d6\u05d5 \u05d4\u05e1\u05d9\u05d1\u05d4 \u05e9\u05d3&quot;\u05e8 \u05d0\u05d9\u05dc\u05e0\u05d4 \u05e9\u05dc\u05d6\u05d9\u05e0\u05d2\u05e8, \u05e0\u05d5\u05d9\u05e8\u05d5\u05dc\u05d5\u05d2\u05d9\u05ea \u05d1\u05db\u05d9\u05e8\u05d4 \u05d1\u05e8\u05de\u05d1&quot;\u05dd \u05d0\u05d5\u05de\u05e8\u05ea \u05e9\u05e9\u05d9\u05d8\u05d4 \u05dc\u05d0\u05d1\u05d7\u05d5\u05df \u05de\u05d5\u05e7\u05d3\u05dd \u05d4\u05d9\u05d0 \u05d4\u05de\u05e4\u05ea\u05d7 \u05dc\u05d8\u05d9\u05e4\u05d5\u05dc \u05d9\u05e2\u05d9\u05dc. &quot;\u05e2\u05db\u05e9\u05d9\u05d5 \u05d0\u05d5\u05dc\u05d9 \u05d9\u05d4\u05d9\u05d4 \u05dc\u05e0\u05d5 \u05db\u05dc\u05d9 \u05e9\u05d9\u05d0\u05e4\u05e9\u05e8 \u05dc\u05e0\u05d5 \u05dc\u05d0\u05d1\u05d7\u05df \u05d0\u05ea \u05d4\u05d7\u05d5\u05dc\u05d9\u05dd \u05d1\u05e9\u05dc\u05d1 \u05de\u05d5\u05e7\u05d3\u05dd \u05d5\u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05dc\u05d8\u05e4\u05dc \u05d1\u05d4\u05dd \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d4\u05dd \u05de\u05e4\u05ea\u05d7\u05d9\u05dd \u05d0\u05ea \u05d4\u05ea\u05e1\u05de\u05d9\u05e0\u05d9\u05dd \u05d4\u05e2\u05d9\u05e7\u05e8\u05d9\u05d9\u05dd \u05e9\u05dc \u05d4\u05de\u05d7\u05dc\u05d4 &#8211; \u05d4\u05dd \u05dc\u05d0 \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05dc\u05db\u05ea, \u05d4\u05dd \u05dc\u05d0 \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05ea\u05e4\u05e7\u05d3&quot;. <\/p>\n<p>\u05d1\u05de\u05d7\u05e7\u05e8, \u05d4\u05ea\u05d1\u05e7\u05e9\u05d5 40 \u05de\u05e9\u05ea\u05ea\u05e4\u05d9\u05dd, \u05db\u05de\u05d7\u05e6\u05d9\u05ea\u05dd \u05dc\u05d5\u05e7\u05d9\u05dd \u05d1\u05e9\u05dc\u05d1\u05d9\u05dd \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05d9\u05dd \u05e9\u05dc \u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df \u05d0\u05da \u05dc\u05dc\u05d0 \u05d4\u05e4\u05e8\u05e2\u05d5\u05ea \u05de\u05d5\u05d8\u05d5\u05e8\u05d9\u05d5\u05ea, \u05d4\u05ea\u05d1\u05e7\u05e9\u05d5 \u05dc\u05e1\u05e4\u05e7 \u05d3\u05d5\u05d2\u05de\u05ea \u05db\u05ea\u05d1 \u05d9\u05d3. \u05d1\u05d4\u05ea\u05d1\u05e1\u05e1 \u05e2\u05dc \u05d4\u05d6\u05de\u05df \u05e9\u05dc\u05e7\u05d7 \u05dc\u05d4\u05dd \u05dc\u05d1\u05e6\u05e2 \u05d0\u05ea \u05d4\u05de\u05e9\u05d9\u05de\u05d4 \u05d5\u05e2\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d4\u05db\u05ea\u05d1 \u05e2\u05e6\u05de\u05d5, \u05d1\u05d5\u05e6\u05e2\u05d4 \u05d3\u05d9\u05d0\u05d2\u05e0\u05d5\u05d6\u05d4 \u05e0\u05db\u05d5\u05e0\u05d4 \u05d1\u05db\u05dc \u05d4\u05de\u05e7\u05e8\u05d9\u05dd, \u05dc\u05de\u05e2\u05d8 \u05d0\u05d7\u05d3. <br \/>&quot;\u05d4\u05e6\u05d5\u05e8\u05d4 \u05d1\u05d4 \u05de\u05d1\u05e6\u05e2 \u05d4\u05e0\u05d1\u05d3\u05e7 \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05de\u05d5\u05d7-\u05d9\u05d3 \u05e0\u05d1\u05d3\u05e7\u05ea \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e4\u05e8\u05de\u05d8\u05e8\u05d9\u05dd \u05de\u05d3\u05d9\u05d3\u05d9\u05dd \u05e9\u05dc \u05de\u05e9\u05da \u05d6\u05de\u05df, \u05de\u05e8\u05d7\u05d1, \u05dc\u05d7\u05e5 \u05d4\u05e2\u05d8 , \u05d5\u05e9\u05d9\u05e4\u05d5\u05e2 \u05d4\u05e2\u05d8. \u05d1\u05e6\u05d5\u05e8\u05d4 \u05db\u05d6\u05d5 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05de\u05d6\u05d4\u05d9\u05dd \u05dc\u05de\u05e2\u05e9\u05d4 \u05d0\u05ea \u05d4\u05ea\u05d4\u05dc\u05d9\u05da \u05e9\u05dc \u05d1\u05d9\u05e6\u05d5\u05e2 \u05e4\u05e2\u05d5\u05dc\u05d5\u05ea \u05de\u05d5\u05d7-\u05d9\u05d3&quot;, \u05d0\u05d5\u05de\u05e8\u05ea \u05e8\u05d5\u05d6\u05e0\u05d1\u05dc\u05d5\u05dd.<\/p>\n<p>\u05d0\u05d9\u05df \u05ea\u05e8\u05d5\u05e4\u05d4 \u05dc\u05de\u05d7\u05dc\u05ea \u05d4\u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df, \u05d0\u05da \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d2\u05d9\u05dc\u05d5\u05d9 \u05de\u05d5\u05e7\u05d3\u05dd \u05e0\u05d9\u05ea\u05df \u05d9\u05d4\u05d9\u05d4 \u05dc\u05d8\u05e4\u05dc \u05d1\u05ea\u05e1\u05de\u05d9\u05e0\u05d9\u05dd \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d4\u05dd \u05de\u05ea\u05e4\u05ea\u05d7\u05d9\u05dd \u05dc\u05e8\u05de\u05d4 \u05d4\u05e4\u05d5\u05d2\u05e2\u05ea \u05d1\u05d0\u05d9\u05db\u05d5\u05ea \u05d7\u05d9\u05d9\u05d5 \u05e9\u05dc \u05d4\u05d7\u05d5\u05dc\u05d4. <\/span><\/p>\n<p><span style=\"font-size: 10.5pt;\"><iframe frameborder=\"0\" data-src=\"http:\/\/www.youtube.com\/embed\/gXFibgBm2Cg\" height=\"315\" width=\"480\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u05d6\u05d4 \u05e0\u05e9\u05de\u05e2 \u05e4\u05e9\u05d5\u05d8 \u05de\u05d3\u05d9 \u05db\u05d3\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05e0\u05db\u05d5\u05df, \u05d0\u05d1\u05dc \u05d7\u05d5\u05e7\u05e8\u05d9\u05dd \u05de\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05d7\u05d9\u05e4\u05d4 \u05d8\u05d5\u05e2\u05e0\u05d9\u05dd \u05e9\u05d1\u05d3\u05d9\u05e7\u05d4 \u05e4\u05e9\u05d5\u05d8\u05d4 \u05d4\u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05e2\u05dc \u05db\u05ea\u05d1 \u05d4\u05d9\u05d3 \u05e9\u05dc\u05db\u05dd \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05e2\u05d9\u05d3 \u05e2\u05dc \u05e1\u05d9\u05de\u05e0\u05d9\u05dd \u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05dd \u05dc\u05d4\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea \u05de\u05d7\u05dc\u05ea \u05d4\u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df \u05d1\u05d3\u05d9\u05d5\u05e7 \u05e9\u05dc 97.5%. \u05d3&quot;\u05e8 \u05e9\u05e8\u05d4 \u05e8\u05d5\u05d6\u05e0\u05d1\u05dc\u05d5\u05dd \u05d0\u05d5\u05de\u05e8\u05ea \u05e9\u05db\u05dc \u05e9\u05e0\u05d3\u05e8\u05e9 \u05de\u05d4\u05e0\u05d1\u05d3\u05e7 \u05dc\u05e2\u05e9\u05d5\u05ea \u05d4\u05d5\u05d0 \u05dc\u05db\u05ea\u05d5\u05d1 \u05d0\u05ea \u05e9\u05de\u05d5 \u05d5\u05d0\u05ea \u05d4\u05db\u05ea\u05d1\u05ea \u05e9\u05dc\u05d5. &quot;\u05d1\u05d6\u05de\u05df \u05e9\u05d4\u05d5\u05d0 \u05db\u05d5\u05ea\u05d1 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05de\u05e7\u05d1\u05dc\u05d9\u05dd \u05d4\u05de\u05d5\u05df \u05de\u05d9\u05d3\u05e2, \u05e9\u05d0\u05dd \u05de\u05e9\u05d5\u05d5\u05d9\u05dd \u05d0\u05d5\u05ea\u05d5 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"old-single-post.php","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u05d7\u05d5\u05e7\u05e8\u05d9\u05dd \u05de\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05d7\u05d9\u05e4\u05d4: \u05db\u05ea\u05d1 \u05d4\u05d9\u05d3 \u05e9\u05dc\u05e0\u05d5 \u05d9\u05db\u05d5\u05dc \u05dc\u05d2\u05dc\u05d5\u05ea \u05d0\u05dd \u05e0\u05d7\u05dc\u05d4 \u05d1\u05e4\u05e8\u05e7\u05d9\u05e0\u05e1\u05d5\u05df - Forbes Israel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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