{"id":117984,"date":"2014-03-26T00:00:00","date_gmt":"2014-03-26T00:00:00","guid":{"rendered":"https:\/\/forbes.co.il\/?p=117984"},"modified":"2020-02-24T08:57:34","modified_gmt":"2020-02-24T08:57:34","slug":"%d7%97%d7%99%d7%99%d7%9d-%d7%a9%d7%9c-%d7%90%d7%97%d7%a8%d7%99%d7%9d-%d7%94%d7%9b%d7%99%d7%a8%d7%95-%d7%90%d7%aa-%d7%94%d7%90%d7%99%d7%a9%d7%94-%d7%a9%d7%a7%d7%a0%d7%aa%d7%94-%d7%9c%d7%a2%d7%a6%d7%9e","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/%d7%97%d7%99%d7%99%d7%9d-%d7%a9%d7%9c-%d7%90%d7%97%d7%a8%d7%99%d7%9d-%d7%94%d7%9b%d7%99%d7%a8%d7%95-%d7%90%d7%aa-%d7%94%d7%90%d7%99%d7%a9%d7%94-%d7%a9%d7%a7%d7%a0%d7%aa%d7%94-%d7%9c%d7%a2%d7%a6%d7%9e\/","title":{"rendered":"\u05d7\u05d9\u05d9\u05dd \u05e9\u05dc \u05d0\u05d7\u05e8\u05d9\u05dd: \u05d4\u05db\u05d9\u05e8\u05d5 \u05d0\u05ea \u05d4\u05d0\u05d9\u05e9\u05d4 \u05e9\u05e7\u05e0\u05ea\u05d4 \u05dc\u05e2\u05e6\u05de\u05d4 &quot;\u05d1\u05e2\u05dc \u05d5\u05d1\u05ea&quot; \u05d5\u05d9\u05e6\u05d0\u05d4 \u05dc\u05d8\u05d9\u05d9\u05dc \u05d0\u05d9\u05ea\u05dd \u05d1\u05e2\u05d5\u05dc\u05dd"},"content":{"rendered":"<div style=\"width:100%;overflow-x:auto;direction:rtl;\" id=\"divforprintContent\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"right\">\n<tr>\n<td align=\"right\" dir=\"rtl\">\n<div style=\"OVERFLOW-X: auto; overflow-y:hidden;width:490\" align=\"right\">\n<table style=\"width: 490;\" border=\"0\">\n<tbody>\n<tr>\n<td>\n<p>\u05de\u05d4 \u05d2\u05d5\u05e8\u05dd \u05dc\u05d0\u05d9\u05e9\u05d4 \u05d0\u05d7\u05ea, \u05dc\u05e7\u05d5\u05dd \u05d1\u05d1\u05d5\u05e7\u05e8, \u05dc\u05e8\u05db\u05d5\u05e9 \u05dc\u05e2\u05e6\u05de\u05d4 \u05de\u05e9\u05e4\u05d7\u05d4 \u05de\u05d1\u05d5\u05d1\u05d5\u05ea, \u05d5\u05dc\u05e6\u05d0\u05ea \u05dc\u05d8\u05d9\u05d5\u05dc \u05d1\u05e8\u05d7\u05d1\u05d9 \u05d4\u05e2\u05d5\u05dc\u05dd? \u05d5\u05d1\u05db\u05df, \u05db\u05e0\u05e8\u05d0\u05d4 \u05e9\u05dc\u05d7\u05e5 \u05d7\u05d1\u05e8\u05ea\u05d9 \u05de\u05e1\u05d5\u05d2\u05dc \u05dc\u05e2\u05e9\u05d5\u05ea \u05d2\u05dd \u05d0\u05ea \u05d6\u05d4. \u05e2\u05d1\u05d5\u05e8 \u05e1\u05d5\u05d6\u05df \u05d4\u05d9\u05d9\u05e0\u05e5 \u05d4\u05d9\u05d4 \u05d6\u05d4 \u05d4\u05dc\u05d7\u05e5 \u05dc\u05d4\u05ea\u05d7\u05ea\u05df \u05de\u05e6\u05d3 \u05d4\u05e1\u05d1\u05d9\u05d1\u05d4, \u05e9\u05d7\u05e9\u05d1\u05d4 \u05e9\u05d4\u05d9\u05d0 \u05de\u05d1\u05d5\u05d2\u05e8\u05ea \u05de\u05d3\u05d9 \u05de\u05db\u05d3\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05e8\u05d5\u05d5\u05e7\u05d4. \u05d0\u05e0\u05e9\u05d9\u05dd \u05d0\u05de\u05e8\u05d5 &quot;\u05d0\u05ea \u05db\u05d6\u05d5 \u05d1\u05d7\u05d5\u05e8\u05d4 \u05e0\u05d7\u05de\u05d3\u05d4, \u05dc\u05de\u05d4 \u05d0\u05ea \u05dc\u05d0 \u05e0\u05e9\u05d5\u05d0\u05d4? \u05d5\u05dc\u05d9 \u05d1\u05e1\u05d5\u05e4\u05d5 \u05e9\u05dc \u05d3\u05d1\u05e8 \u05e0\u05de\u05d0\u05e1 \u05dc\u05e9\u05de\u05d5\u05e2 \u05de\u05d6\u05d4&quot;, \u05de\u05e1\u05e4\u05e8\u05ea \u05d4\u05d9\u05d9\u05e0\u05e5. \u05db\u05e9\u05d2\u05dd \u05d0\u05de\u05d0 \u05e9\u05dc\u05d4 \u05dc\u05d7\u05e6\u05d4 \u05e2\u05dc\u05d9\u05d4 \u05dc\u05de\u05e6\u05d5\u05d0 \u05d1\u05e2\u05dc \u05d5\u05dc\u05d4\u05e7\u05d9\u05dd \u05de\u05e9\u05e4\u05d7\u05d4, \u05d4\u05d6\u05d3\u05e2\u05e7\u05d4 \u05d4\u05d9\u05d9\u05e0\u05e5 \u05de\u05d3\u05d5\u05e2 \u05d4\u05d9\u05d0 \u05dc\u05d0 \u05d9\u05db\u05d5\u05dc\u05d4 \u05e4\u05e9\u05d5\u05d8 \u05dc\u05e7\u05e0\u05d5\u05ea \u05d0\u05d7\u05ea, \u05d5\u05d1\u05de\u05d7\u05e9\u05d1\u05d4 \u05e9\u05e0\u05d9\u05d4 \u05d4\u05d7\u05dc\u05d9\u05d8\u05d4 \u05dc\u05e2\u05e9\u05d5\u05ea \u05d1\u05d3\u05d9\u05d5\u05e7 \u05d0\u05ea \u05d6\u05d4. \u05d4\u05d9\u05d0 \u05e8\u05db\u05e9\u05d4 \u05dc\u05e2\u05e6\u05de\u05d4 \u05de\u05e9\u05e4\u05d7\u05d4 \u05de\u05d1\u05d5\u05d1\u05d5\u05ea \u05d5\u05d9\u05e6\u05d0\u05d4 \u05dc\u05d3\u05e8\u05da \u05d7\u05de\u05d5\u05e9\u05d4 \u05d1\u05de\u05e6\u05dc\u05de\u05d4.<\/p>\n<p>\u05d0\u05ea \u05d4\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8 \u05d4\u05d7\u05dc\u05d4 \u05d4\u05d9\u05d9\u05e0\u05e5, \u05d0\u05de\u05e0\u05d9\u05ea \u05d5\u05e6\u05dc\u05de\u05ea \u05de\u05e0\u05d9\u05d5 \u05d9\u05d5\u05e8\u05e7, \u05db\u05d1\u05e8 \u05dc\u05e4\u05e0\u05d9 \u05de\u05e1\u05e4\u05e8 \u05e9\u05e0\u05d9\u05dd. \u05d1\u05ea\u05d7\u05d9\u05dc\u05d4 \u05e6\u05d9\u05dc\u05de\u05d4 \u05d0\u05ea \u05d4\u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05de\u05e9\u05e4\u05d7\u05ea\u05d9\u05d5\u05ea \u05d1\u05d1\u05d9\u05ea\u05d4, \u05d5\u05d1\u05d4\u05de\u05e9\u05da \u05d9\u05e6\u05e8\u05d4 \u05e1\u05d3\u05e8\u05ea \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05dc\u05db\u05d1\u05d5\u05d3 \u05d4\u05d7\u05d2\u05d9\u05dd \u05db\u05e1\u05d5\u05d2 \u05e9\u05dc \u05e1\u05d0\u05d8\u05d9\u05e8\u05d4. \u05ea\u05e4\u05e0\u05d9\u05ea \u05de\u05e4\u05ea\u05d9\u05e2\u05d4 \u05d1\u05e1\u05d9\u05e4\u05d5\u05e8 \u05d4\u05d2\u05d9\u05e2\u05d4 \u05db\u05e9\u05d4\u05d7\u05dc\u05d9\u05d8\u05d4 \u05dc\u05e6\u05d0\u05ea \u05e2\u05dd \u05d4&quot;\u05de\u05e9\u05e4\u05d7\u05d4&quot; \u05dc\u05e0\u05e1\u05d9\u05e2\u05d4 \u05d0\u05e8\u05d5\u05db\u05d4 \u05d1\u05d3\u05e8\u05db\u05d9\u05dd. &quot;\u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05e8\u05d0\u05d5 \u05d0\u05d5\u05ea\u05d9 \u05e2\u05d5\u05d1\u05d3\u05ea \u05e2\u05dd \u05d4\u05d1\u05d5\u05d1\u05d5\u05ea \u05d9\u05e9\u05e8 \u05e0\u05d3\u05dc\u05e7\u05d5. \u05d1\u05e2\u05d6\u05e8\u05ea \u05d4\u05d5\u05de\u05d5\u05e8 \u05d5\u05e7\u05e6\u05ea \u05d4\u05dc\u05dd \u05d4\u05de\u05e1\u05e8 \u05e9\u05dc\u05d9 \u05de\u05d5\u05e2\u05d1\u05e8 \u05dc\u05d0\u05d5\u05ea\u05dd \u05d0\u05e0\u05e9\u05d9\u05dd  \u05d1\u05e2\u05d5\u05e6\u05de\u05d4 \u05d2\u05d1\u05d5\u05d4 \u05d4\u05e8\u05d1\u05d4 \u05d9\u05d5\u05ea\u05e8, \u05d5\u05d0\u05e0\u05d9 \u05de\u05e7\u05d5\u05d5\u05d4 \u05e9\u05d6\u05d4 \u05d9\u05d2\u05e8\u05d5\u05dd \u05dc\u05d4\u05dd \u05dc\u05d7\u05e9\u05d5\u05d1 \u05e9\u05d5\u05d1 \u05e2\u05dc \u05d3\u05d1\u05e7\u05d5\u05ea\u05dd \u05d1\u05e6\u05d9\u05e4\u05d9\u05d5\u05ea \u05d4\u05d7\u05d9\u05d9\u05dd \u05d4\u05de\u05e1\u05d5\u05e8\u05ea\u05d9\u05d5\u05ea&quot;, \u05d0\u05d5\u05de\u05e8\u05ea \u05d4\u05d9\u05d9\u05e0\u05e5.<\/p>\n<p>\u05d4\u05d9\u05d9\u05e0\u05e5 \u05de\u05d3\u05d2\u05d9\u05e9\u05d4 \u05db\u05d9 \u05d4\u05de\u05e1\u05e8 \u05e9\u05d4\u05d9\u05d0 \u05e8\u05d5\u05e6\u05d4 \u05dc\u05d4\u05e2\u05d1\u05d9\u05e8 \u05e0\u05d5\u05d2\u05e2 \u05dc\u05db\u05dc \u05de\u05d9 \u05e9\u05d1\u05d5\u05d7\u05e8 \u05dc\u05d7\u05d9\u05d5\u05ea \u05d0\u05ea \u05d7\u05d9\u05d9\u05d5 \u05d1\u05d3\u05e8\u05da \u05e9\u05d4\u05d5\u05d0 \u05e8\u05d5\u05d0\u05d4 \u05dc\u05e0\u05db\u05d5\u05df, \u05d5\u05dc\u05d0\u05d5 \u05d3\u05d5\u05d5\u05e7\u05d0 \u05dc\u05e4\u05d9 \u05d4\u05e9\u05d1\u05dc\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05d5\u05db\u05e8\u05d5\u05ea. &quot;\u05d0\u05e0\u05d9 \u05e4\u05e9\u05d5\u05d8 \u05de\u05e0\u05e1\u05d4 \u05dc\u05d2\u05e8\u05d5\u05dd \u05dc\u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05e4\u05ea\u05d5\u05d7 \u05d0\u05ea \u05d4\u05e8\u05d0\u05e9 \u05d5\u05dc\u05d4\u05e4\u05e1\u05d9\u05e7 \u05dc\u05d4\u05d9\u05ea\u05dc\u05d5\u05ea \u05d1\u05d4\u05e0\u05d7\u05d5\u05ea \u05de\u05d9\u05d5\u05e9\u05e0\u05d5\u05ea \u05e9\u05dc \u05d0\u05d9\u05da \u05e0\u05e8\u05d0\u05d9\u05dd \u05d7\u05d9\u05d9\u05dd \u05de\u05d5\u05e6\u05dc\u05d7\u05d9\u05dd&quot;.<\/p>\n<p>\u05d1\u05e7\u05e8\u05d5\u05d1 \u05e2\u05ea\u05d9\u05d3 \u05d4\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8 \u05dc\u05d4\u05e4\u05d5\u05da \u05dc\u05e1\u05e8\u05d8 \u05d3\u05d5\u05e7\u05d5\u05de\u05e0\u05d8\u05e8\u05d9. \u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05e6\u05e4\u05d5\u05ea \u05d1\u05e2\u05d5\u05d3 \u05ea\u05de\u05d5\u05e0\u05d5\u05ea <a href=\"http:\/\/www.suzanneheintz.com\/\">\u05d1\u05d0\u05ea\u05e8 \u05e9\u05dc \u05d4\u05e6\u05dc\u05de\u05ea<\/a> \u05d5\u05d1\u05d8\u05e8\u05d9\u05d9\u05dc\u05e8 \u05e9\u05dc \u05d4\u05e1\u05e8\u05d8 \u05d0\u05d5\u05d3\u05d5\u05ea \u05d4\u05de\u05e1\u05e2:<iframe data-src=\"http:\/\/player.vimeo.com\/video\/78225804?color=ff0179\" width=\"480\" height=\"320\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.onlife.co.il\/%D7%91%D7%9C%D7%95%D7%92%D7%99%D7%9D\/72533\/%D7%94%D7%9E%D7%A9%D7%A4%D7%97%D7%94-%D7%94%D7%9E%D7%96%D7%95%D7%99%D7%99%D7%A4%D7%AA-%D7%A9%D7%9C%D7%99-%D7%A4%D7%A8%D7%95%D7%99%D7%A7%D7%98-%D7%A6%D7%99%D7%9C%D7%95%D7%9D\">\u05dc\u05db\u05ea\u05d1\u05d4 \u05d1\u05d0\u05d5\u05df \u05dc\u05d9\u05d9\u05e3<\/a><\/p>\n<p>\u05e2\u05d5\u05d3 \u05d1\u05d0\u05d5\u05df \u05dc\u05d9\u05d9\u05e3:<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.onlife.co.il\/%D7%A2%D7%91%D7%95%D7%93%D7%94\/%D7%97%D7%91%D7%A8%D7%94\/73695\/%D7%9C%D7%9E%D7%94-%D7%90%D7%A0%D7%99-%D7%A8%D7%95%D7%A6%D7%94-%D7%9C%D7%94%D7%95%D7%93%D7%95%D7%AA-%D7%9C%D7%90%D7%A0%D7%99%D7%98%D7%94-%D7%94%D7%99%D7%9C\">\u05dc\u05de\u05d4 \u05d0\u05e0\u05d9 \u05e8\u05d5\u05e6\u05d4 \u05dc\u05d4\u05d5\u05d3\u05d5\u05ea \u05dc\u05d0\u05e0\u05d9\u05d8\u05d4 \u05d4\u05d9\u05dc<\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.onlife.co.il\/%D7%A2%D7%91%D7%95%D7%93%D7%94\/%D7%A0%D7%A9%D7%99%D7%9D-%D7%95%D7%A2%D7%A1%D7%A7%D7%99%D7%9D-%D7%91%D7%99%D7%A8%D7%95%D7%A9%D7%9C%D7%99%D7%9D\/73795\/%D7%9B%D7%9C-%D7%94%D7%93%D7%A8%D7%9B%D7%99%D7%9D-%D7%9C%D7%94%D7%A6%D7%9C%D7%97%D7%94-%D7%94%D7%A0%D7%A9%D7%99%D7%9D-%D7%94%D7%9E%D7%95%D7%91%D7%99%D7%9C%D7%95%D7%AA-%D7%9E%D7%A1%D7%A4%D7%A8%D7%95%D7%AA\">\u05db\u05dc \u05d4\u05d3\u05e8\u05db\u05d9\u05dd \u05dc\u05d4\u05e6\u05dc\u05d7\u05d4: \u05d4\u05e0\u05e9\u05d9\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d5\u05ea \u05de\u05e1\u05e4\u05e8\u05d5\u05ea<\/a><\/p>\n<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u05de\u05d4 \u05d2\u05d5\u05e8\u05dd \u05dc\u05d0\u05d9\u05e9\u05d4 \u05d0\u05d7\u05ea, \u05dc\u05e7\u05d5\u05dd \u05d1\u05d1\u05d5\u05e7\u05e8, \u05dc\u05e8\u05db\u05d5\u05e9 \u05dc\u05e2\u05e6\u05de\u05d4 \u05de\u05e9\u05e4\u05d7\u05d4 \u05de\u05d1\u05d5\u05d1\u05d5\u05ea, \u05d5\u05dc\u05e6\u05d0\u05ea \u05dc\u05d8\u05d9\u05d5\u05dc \u05d1\u05e8\u05d7\u05d1\u05d9 \u05d4\u05e2\u05d5\u05dc\u05dd? \u05d5\u05d1\u05db\u05df, \u05db\u05e0\u05e8\u05d0\u05d4 \u05e9\u05dc\u05d7\u05e5 \u05d7\u05d1\u05e8\u05ea\u05d9 \u05de\u05e1\u05d5\u05d2\u05dc \u05dc\u05e2\u05e9\u05d5\u05ea \u05d2\u05dd \u05d0\u05ea \u05d6\u05d4. \u05e2\u05d1\u05d5\u05e8 \u05e1\u05d5\u05d6\u05df \u05d4\u05d9\u05d9\u05e0\u05e5 \u05d4\u05d9\u05d4 \u05d6\u05d4 \u05d4\u05dc\u05d7\u05e5 \u05dc\u05d4\u05ea\u05d7\u05ea\u05df \u05de\u05e6\u05d3 \u05d4\u05e1\u05d1\u05d9\u05d1\u05d4, \u05e9\u05d7\u05e9\u05d1\u05d4 \u05e9\u05d4\u05d9\u05d0 \u05de\u05d1\u05d5\u05d2\u05e8\u05ea \u05de\u05d3\u05d9 \u05de\u05db\u05d3\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05e8\u05d5\u05d5\u05e7\u05d4. \u05d0\u05e0\u05e9\u05d9\u05dd \u05d0\u05de\u05e8\u05d5 &quot;\u05d0\u05ea \u05db\u05d6\u05d5 \u05d1\u05d7\u05d5\u05e8\u05d4 \u05e0\u05d7\u05de\u05d3\u05d4, \u05dc\u05de\u05d4 \u05d0\u05ea \u05dc\u05d0 \u05e0\u05e9\u05d5\u05d0\u05d4? \u05d5\u05dc\u05d9 \u05d1\u05e1\u05d5\u05e4\u05d5 \u05e9\u05dc \u05d3\u05d1\u05e8 \u05e0\u05de\u05d0\u05e1 \u05dc\u05e9\u05de\u05d5\u05e2 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"old-single-post.php","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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