{"id":148092,"date":"2020-02-19T15:40:55","date_gmt":"2020-02-19T15:40:55","guid":{"rendered":"https:\/\/forbes.co.il\/?p=148092"},"modified":"2020-05-10T14:06:15","modified_gmt":"2020-05-10T14:06:15","slug":"%d7%94%d7%90%d7%9d-%d7%9c%d7%90%d7%95%d7%a0%d7%99%d7%93-%d7%a0%d7%91%d7%96%d7%9c%d7%99%d7%9f-%d7%99%d7%94%d7%a4%d7%95%d7%9a-%d7%9c%d7%90%d7%93%d7%9d-%d7%94%d7%a2%d7%a9%d7%99%d7%a8-%d7%91%d7%99%d7%a9","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/%d7%94%d7%90%d7%9d-%d7%9c%d7%90%d7%95%d7%a0%d7%99%d7%93-%d7%a0%d7%91%d7%96%d7%9c%d7%99%d7%9f-%d7%99%d7%94%d7%a4%d7%95%d7%9a-%d7%9c%d7%90%d7%93%d7%9d-%d7%94%d7%a2%d7%a9%d7%99%d7%a8-%d7%91%d7%99%d7%a9\/","title":{"rendered":"\u05d1\u05d6\u05db\u05d5\u05ea \u05d1\u05d9\u05ea \u05d4\u05de\u05e9\u05e4\u05d8 \u05d1\u05d4\u05d0\u05d2: \u05d4\u05d0\u05dd \u05dc\u05d0\u05d5\u05e0\u05d9\u05d3 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05d9\u05d4\u05e4\u05d5\u05da \u05dc\u05d0\u05d3\u05dd \u05d4\u05e2\u05e9\u05d9\u05e8 \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">\u05d1\u05d9\u05ea \u05d4\u05de\u05e9\u05e4\u05d8 \u05d1\u05d4\u05d0\u05d2 \u05d0\u05d9\u05e9\u05e8\u05e8 \u05d4\u05e9\u05d1\u05d5\u05e2 \u05d4\u05d7\u05dc\u05d8\u05d4 \u05d9\u05e9\u05e0\u05d4\n\u05e9\u05dc\u05d5 \u05de-2014 \u05dc\u05e4\u05d9\u05d4 \u05e2\u05dc \u05e8\u05d5\u05e1\u05d9\u05d4 \u05dc\u05e9\u05dc\u05dd \u05e4\u05d9\u05e6\u05d5\u05d9\u05d9\u05dd \u05d1\u05d2\u05d5\u05d1\u05d4 50 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8 \u05dc\u05d1\u05e2\u05dc\u05d9 \u05d4\u05de\u05e0\u05d9\u05d5\u05ea\n\u05d5\u05de\u05e0\u05d4\u05dc\u05d9\u05d4 \u05dc\u05e9\u05e2\u05d1\u05e8 \u05e9\u05dc \u05d7\u05d1\u05e8\u05ea \u05d4\u05e0\u05e4\u05d8 \u05d9\u05d5\u05e7\u05d5\u05e1, \u05d0\u05d5\u05ea\u05d4 \u05d4\u05dc\u05d0\u05d9\u05de\u05d4. \u05d6\u05d5\u05d4\u05d9 \u05d4\u05d4\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05d1\u05e7\u05e8\u05d1 \u05d0\u05e8\u05d5\u05da\n\u05d4\u05e9\u05e0\u05d9\u05dd \u05e9\u05de\u05e0\u05d4\u05dc\u05d9\u05dd \u05de\u05d5\u05dc \u05e8\u05d5\u05e1\u05d9\u05d4 \u05d1\u05e2\u05dc\u05d9 \u05d4\u05de\u05e0\u05d9\u05d5\u05ea \u05d1\u05d7\u05d1\u05e8\u05d4, \u05d1\u05d9\u05e0\u05d9\u05d4\u05dd \u05d0\u05d9\u05e9 \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05d4\u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3\u05e8 \u05d4\u05d9\u05e9\u05e8\u05d0\u05dc\u05d9\n\u05dc\u05d0\u05d5\u05e0\u05d9\u05d3 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df.<\/p>\n\n\n\n<p>\u05e0\u05d1\u05d6\u05dc\u05d9\u05df, \u05d4\u05de\u05d3\u05d5\u05e8\u05d2 \u05d1\u05de\u05e7\u05d5\u05dd \u05d4-52 \u05d1\u05d3\u05d9\u05e8\u05d5\u05d2 100\n\u05e2\u05e9\u05d9\u05e8\u05d9 \u05d9\u05e9\u05e8\u05d0\u05dc \u05e2\u05dd \u05d4\u05d5\u05df \u05e9\u05dc 3.6 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05e9\u05e7\u05dc, \u05d4\u05d5\u05d0 \u05d1\u05e2\u05dc\u05d9\u05d5 \u05e9\u05dc \u05e2\u05d9\u05ea\u05d5\u05df \u05d4\u05d0\u05e8\u05e5 \u05d5\u05d4\u05d9\u05e8\u05d7\u05d5\u05df \u05dc\u05d9\u05d1\u05e8\u05dc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/forbes.co.il\/wp-content\/uploads\/2020\/02\/Nevzlin_Yanai_Yehiel.jpg\" alt=\"\" class=\"wp-image-148093 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" src=\"https:\/\/forbes.co.il\/wp-content\/uploads\/2020\/02\/Nevzlin_Yanai_Yehiel.jpg\" alt=\"\" class=\"wp-image-148093\"\/><\/noscript><figcaption> \u05e0\u05d1\u05d6\u05dc\u05d9\u05df. \u05d1\u05e7\u05e8\u05d5\u05d1 \u05d4\u05d0\u05d9\u05e9 \u05d4\u05e2\u05e9\u05d9\u05e8 \u05d1\u05de\u05d3\u05d9\u05e0\u05d4? \u05e6\u05d9\u05dc\u05d5\u05dd: \u05d9\u05e0\u05d0\u05d9 \u05d9\u05d7\u05d9\u05d0\u05dc <br><br><br><\/figcaption><\/figure>\n\n\n\n<p>\u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05e2\u05e9\u05d4 \u05d0\u05ea \u05d4\u05d5\u05e0\u05d5 \u05db\u05d0\u05e9\u05e8 \u05db\u05d9\u05d4\u05df \u05db\u05de\u05e0\u05d4\u05dc\n\u05d1\u05db\u05d9\u05e8 \u05d1\u05e2\u05e0\u05e7\u05d9\u05ea \u05d4\u05e0\u05e4\u05d8 \u05d4\u05e8\u05d5\u05e1\u05d9\u05ea \u05d9\u05d5\u05e7\u05d5\u05e1, \u05d1\u05e8\u05d0\u05e9\u05d4 \u05e2\u05de\u05d3 \u05d7\u05d1\u05e8\u05d5 \u05de\u05d9\u05db\u05d0\u05d9\u05dc \u05d7\u05d5\u05d3\u05d5\u05e8\u05e7\u05d5\u05d1\u05e1\u05e7\u05d9. \u05d4\u05d5\u05d0 \u05e0\u05d4\u05e0\u05d4\n\u05de\u05d3\u05d9\u05d1\u05d9\u05d3\u05e0\u05d3\u05d9\u05dd \u05e0\u05d0\u05d9\u05dd, \u05dc\u05e4\u05e0\u05d9 \u05e9\u05e4\u05e8\u05e9 \u05dc\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05e6\u05d9\u05d1\u05d5\u05e8\u05d9\u05ea. \u05d4\u05d5\u05d0 \u05e0\u05d1\u05d7\u05e8 \u05dc\u05e0\u05e9\u05d9\u05d0 \u05d4\u05e7\u05d5\u05e0\u05d2\u05e8\u05e1 \u05d4\u05e6\u05d9\u05d5\u05e0\u05d9,\n\u05dc\u05e1\u05e0\u05d8\u05d5\u05e8 \u05d1\u05d1\u05d9\u05ea \u05d4\u05e0\u05d1\u05d7\u05e8\u05d9\u05dd \u05d5\u05e9\u05d9\u05de\u05e9 \u05d1\u05ea\u05e4\u05e7\u05d9\u05d3 \u05d1\u05db\u05d9\u05e8 \u05d1\u05e1\u05d5\u05db\u05e0\u05d5\u05ea \u05d4\u05d9\u05d3\u05d9\u05e2\u05d5\u05ea \u05d8\u05d0\u05e1.<\/p>\n\n\n\n<p>\u05d1-2003 \u05e7\u05e8\u05e1\u05d4 \u05d9\u05d5\u05e7\u05d5\u05e1 \u05d1\u05de\u05e4\u05ea\u05d9\u05e2. \u05de\u05de\u05e9\u05dc\u05ea \u05e8\u05d5\u05e1\u05d9\u05d4\n\u05d1\u05e8\u05d0\u05e9\u05d5\u05ea \u05d5\u05dc\u05d3\u05d9\u05de\u05d9\u05e8 \u05e4\u05d5\u05d8\u05d9\u05df \u05d4\u05e9\u05ea\u05dc\u05d8\u05d4 \u05e2\u05dc \u05e0\u05db\u05e1\u05d9\u05d4 \u05d5\u05e4\u05d9\u05e8\u05e7\u05d4 \u05d0\u05d5\u05ea\u05d4. \u05d7\u05d5\u05d3\u05e8\u05d5\u05e7\u05d5\u05d1\u05e1\u05e7\u05d9 \u05d4\u05d5\u05d0\u05e9\u05dd \u05d1\u05e2\u05d1\u05d9\u05e8\u05d5\u05ea\n\u05e9\u05d7\u05d9\u05ea\u05d5\u05ea \u05d5\u05e0\u05e9\u05e4\u05d8 \u05dc\u05de\u05d0\u05e1\u05e8 \u05de\u05de\u05d5\u05e9\u05da, \u05e9\u05de\u05de\u05e0\u05d5 \u05d4\u05e9\u05ea\u05d7\u05e8\u05e8 \u05dc\u05e4\u05e0\u05d9 \u05db\u05e9\u05d1\u05e2 \u05e9\u05e0\u05d9\u05dd. \u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05d4\u05d5\u05d0\u05e9\u05dd \u05d1\u05e4\u05e9\u05e2 \u05d7\u05de\u05d5\u05e8\n\u05e9\u05dc \u05e8\u05e6\u05d7, \u05e0\u05de\u05dc\u05d8 \u05de\u05e8\u05d5\u05e1\u05d9\u05d4 \u05dc\u05d9\u05e9\u05e8\u05d0\u05dc \u05d5\u05d1\u05be2008 \u05e0\u05d3\u05d5\u05df \u05dc\u05de\u05d0\u05e1\u05e8 \u05e9\u05dc\u05d0 \u05d1\u05e4\u05e0\u05d9\u05d5.<\/p>\n\n\n\n<p>\u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05d8\u05d5\u05e2\u05df \u05e9\u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d4\u05d0\u05e9\u05de\u05d5\u05ea \u05e9\u05d5\u05d5\u05d0\n\u05d5\u05d1\u05de\u05e9\u05e4\u05d8 \u05e8\u05d0\u05d5\u05d5\u05d4 \u05e9\u05e0\u05d5\u05d4\u05dc \u05de\u05e1\u05d9\u05d1\u05d5\u05ea \u05e4\u05d5\u05dc\u05d9\u05d8\u05d9\u05d5\u05ea. \u05d1\u05d9\u05ea \u05d4\u05de\u05e9\u05e4\u05d8 \u05d4\u05e2\u05dc\u05d9\u05d5\u05df \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc \u05d5\u05d1\u05d9\u05ea \u05d4\u05d3\u05d9\u05df \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\n\u05d1\u05d4\u05d0\u05d2 \u05e7\u05d1\u05e2\u05d5 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\u05e8\u05d0\u05e9\u05d9 \u05d9\u05d5\u05e7\u05d5\u05e1 \u05db\u05d9 \u05e8\u05d5\u05e1\u05d9\u05d4 \u05d4\u05e9\u05ea\u05dc\u05d8\u05d4 \u05e9\u05dc\u05d0 \u05db\u05d3\u05d9\u05df \u05e2\u05dc \u05e0\u05db\u05e1\u05d9 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d5\u05e2\u05dc\u05d9\u05d4\n\u05dc\u05e9\u05dc\u05dd \u05dc\u05d1\u05e2\u05dc\u05d9 \u05d4\u05de\u05e0\u05d9\u05d5\u05ea \u05d5\u05d4\u05de\u05e0\u05d4\u05dc\u05d9\u05dd \u05d1\u05ea\u05d0\u05d2\u05d9\u05d3 \u05e4\u05d9\u05e6\u05d5\u05d9 \u05e2\u05ea\u05e7 \u05d1\u05e9\u05d5\u05d5\u05d9 \u05e9\u05dc 50 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8.<\/p>\n\n\n\n<p>&quot;\u05d9\u05e9 \u05dc\u05d9 \u05d1\u05e2\u05e8\u05da \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8&quot;,\n\u05e1\u05d9\u05e4\u05e8 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05d1\u05e8\u05d0\u05d9\u05d5\u05df \u05dc\u05e4\u05d5\u05e8\u05d1\u05e1 \u05d1-2017. \u05dc\u05d3\u05d1\u05e8\u05d9\u05d5, \u05d6\u05d4 \u05d1\u05e2\u05e8\u05da \u05de\u05d4 \u05e9\u05d4\u05d9\u05d4 \u05dc\u05d5 \u05db\u05d0\u05e9\u05e8 \u05d4\u05d2\u05d9\u05e2 \u05dc\u05d9\u05e9\u05e8\u05d0\u05dc.\n&quot;\u05d4\u05e8\u05d5\u05d5\u05d7\u05ea\u05d9 \u05de\u05d0\u05d6 \u05db\u05e1\u05e3, \u05d0\u05d1\u05dc \u05d4\u05d5\u05e6\u05d0\u05ea\u05d9 \u05d0\u05d5\u05ea\u05d5 \u05dc\u05de\u05d7\u05d9\u05d9\u05d4 \u05d5\u05dc\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05e4\u05d9\u05dc\u05e0\u05ea\u05e8\u05d5\u05e4\u05d9\u05ea \u05e9\u05dc\u05d9. \u05d1\u05e0\u05d5\u05e1\u05e3\n\u05dc\u05d6\u05d4 \u05d9\u05e9 \u05e1\u05db\u05d5\u05de\u05d9\u05dd \u05e9\u05e0\u05e4\u05e1\u05e7\u05d5 \u05dc\u05d8\u05d5\u05d1\u05ea \u05d7\u05d1\u05e8\u05ea \u05d4\u05e0\u05e4\u05d8 \u05d9\u05d5\u05e7\u05d5\u05e1, \u05e9\u05d1\u05d4 \u05d4\u05d9\u05d9\u05ea\u05d9 \u05e9\u05d5\u05ea\u05e3, \u05d0\u05d1\u05dc \u05d0\u05dc\u05d4 \u05e1\u05db\u05d5\u05de\u05d9\u05dd\n\u05ea\u05d0\u05d5\u05e8\u05d8\u05d9\u05d9\u05dd \u05e9\u05de\u05de\u05e9\u05dc\u05ea \u05e8\u05d5\u05e1\u05d9\u05d4 \u05d0\u05d9\u05e0\u05d4 \u05de\u05e9\u05dc\u05de\u05ea \u05d1\u05d9\u05e0\u05ea\u05d9\u05d9\u05dd&quot;.<\/p>\n\n\n\n<p>\u05db\u05e2\u05ea, \u05dc\u05d0\u05d7\u05e8 \u05d4\u05d4\u05d7\u05dc\u05d8\u05d4 \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05e9\u05dc \u05d1\u05d9\u05ea \u05d4\u05de\u05e4\u05e9\u05d8\n\u05d0\u05e9\u05e8 \u05de\u05d7\u05d6\u05e7\u05ea \u05d0\u05ea \u05e2\u05de\u05d3\u05ea \u05d1\u05e2\u05dc\u05d9 \u05d4\u05de\u05e0\u05d9\u05d5\u05ea \u05d9\u05d7\u05dc \u05db\u05db\u05dc \u05d4\u05e0\u05e8\u05d0\u05d4 \u05d2\u05dc \u05e0\u05d5\u05e1\u05e3 \u05e9\u05dc \u05e0\u05d9\u05e1\u05d9\u05d5\u05e0\u05d5\u05ea \u05dc\u05db\u05e4\u05d5\u05ea \u05e2\u05dc \u05e8\u05d5\u05e1\u05d9\u05d4\n\u05dc\u05d4\u05e2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05db\u05e1\u05e4\u05d9\u05dd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05d1\u05d9\u05ea \u05d4\u05de\u05e9\u05e4\u05d8 \u05d1\u05d4\u05d0\u05d2 \u05d0\u05d9\u05e9\u05e8 \u05de\u05d7\u05d3\u05e9 \u05ea\u05d1\u05d9\u05e2\u05d4 \u05d9\u05e9\u05e0\u05d4 \u05e9\u05dc \u05d1\u05e2\u05dc\u05d9 \u05d4\u05de\u05e0\u05d9\u05d5\u05ea \u05d1\u05d7\u05d1\u05e8\u05ea \u05d4\u05e0\u05e4\u05d8 \u05d4\u05e8\u05d5\u05e1\u05d9\u05ea \u05d9\u05d5\u05e7\u05d5\u05e1, \u05e9\u05e7\u05e8\u05e1\u05d4 \u05d5\u05d4\u05d5\u05dc\u05d0\u05de\u05d4. \u05d0\u05d7\u05d3 \u05d4\u05e0\u05d4\u05e0\u05d9\u05dd \u05d4\u05e2\u05d9\u05e7\u05e8\u05d9\u05d9\u05dd \u05e2\u05e9\u05d5\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05d1\u05e2\u05dc\u05d9 \u05e2\u05d9\u05ea\u05d5\u05df \u05d4\u05d0\u05e8\u05e5, \u05dc\u05d0\u05d5\u05e0\u05d9\u05d3 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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\u05dc\u05d4\u05d9\u05d5\u05ea \u05d1\u05e2\u05dc\u05d9 \u05e2\u05d9\u05ea\u05d5\u05df \u05d4\u05d0\u05e8\u05e5, \u05dc\u05d0\u05d5\u05e0\u05d9\u05d3 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forbes.co.il\/\u05d4\u05d0\u05dd-\u05dc\u05d0\u05d5\u05e0\u05d9\u05d3-\u05e0\u05d1\u05d6\u05dc\u05d9\u05df-\u05d9\u05d4\u05e4\u05d5\u05da-\u05dc\u05d0\u05d3\u05dd-\u05d4\u05e2\u05e9\u05d9\u05e8-\u05d1\u05d9\u05e9\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d1\u05d6\u05db\u05d5\u05ea \u05d1\u05d9\u05ea \u05d4\u05de\u05e9\u05e4\u05d8 \u05d1\u05d4\u05d0\u05d2: \u05d4\u05d0\u05dd \u05dc\u05d0\u05d5\u05e0\u05d9\u05d3 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05d9\u05d4\u05e4\u05d5\u05da \u05dc\u05d0\u05d3\u05dd 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\u05d1\u05d9\u05ea \u05d4\u05de\u05e9\u05e4\u05d8 \u05d1\u05d4\u05d0\u05d2: \u05d4\u05d0\u05dd \u05dc\u05d0\u05d5\u05e0\u05d9\u05d3 \u05e0\u05d1\u05d6\u05dc\u05d9\u05df \u05d9\u05d4\u05e4\u05d5\u05da \u05dc\u05d0\u05d3\u05dd \u05d4\u05e2\u05e9\u05d9\u05e8 \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc? - Forbes 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