{"id":170739,"date":"2021-01-25T15:05:12","date_gmt":"2021-01-25T15:05:12","guid":{"rendered":"https:\/\/forbes.co.il\/?p=170739"},"modified":"2021-03-09T13:27:49","modified_gmt":"2021-03-09T13:27:49","slug":"%d7%94%d7%a8%d7%95%d7%9e%d7%9f-%d7%94%d7%92%d7%a8%d7%a4%d7%99-%d7%94%d7%97%d7%93%d7%a9-%d7%a9%d7%9c-%d7%a8%d7%95%d7%aa%d7%95-%d7%9e%d7%95%d7%93%d7%9f-%d7%94%d7%95%d7%90-%d7%9c%d7%90-%d7%a4%d7%97%d7%95","status":"publish","type":"post","link":"https:\/\/forbes.co.il\/%d7%94%d7%a8%d7%95%d7%9e%d7%9f-%d7%94%d7%92%d7%a8%d7%a4%d7%99-%d7%94%d7%97%d7%93%d7%a9-%d7%a9%d7%9c-%d7%a8%d7%95%d7%aa%d7%95-%d7%9e%d7%95%d7%93%d7%9f-%d7%94%d7%95%d7%90-%d7%9c%d7%90-%d7%a4%d7%97%d7%95\/","title":{"rendered":"\u05d4\u05e8\u05d5\u05de\u05df \u05d4\u05d2\u05e8\u05e4\u05d9 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05e8\u05d5\u05ea\u05d5 \u05de\u05d5\u05d3\u05df \u05d4\u05d5\u05d0 \u05dc\u05d0 \u05e4\u05d7\u05d5\u05ea \u05de\u05de\u05e9\u05d5\u05d1\u05d7. \u05d4\u05e0\u05d4 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data-src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fketerbooks%2Fposts%2F10159300565647042&amp;width=500&amp;show_text=true&amp;appId=248670411846116&amp;height=807\" width=\"500\" height=\"807\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p>\u05e2\u05dc\u05d9\u05dc\u05ea \u05d4\u05e1\u05e4\u05e8 \u05de\u05ea\u05de\u05e7\u05d3\u05ea \u05d1\u05e0\u05d9\u05dc\u05d9 \u05d1\u05e8\u05d5\u05e9\u05d9, \u05d1\u05ea\u05d5 \u05e9\u05dc \u05d0\u05e8\u05db\u05d9\u05d0\u05d5\u05dc\u05d5\u05d2 \u05de\u05d4\u05d5\u05dc\u05dc \u05e9\u05e9\u05e7\u05e2 \u05d1\u05d3\u05de\u05e0\u05e6\u05d9\u05d4, \u05d7\u05d5\u05d6\u05e8\u05ea \u05d1\u05e1\u05ea\u05e8 \u05dc\u05d0\u05ea\u05e8 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src=\"https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd-740x1024.jpg\" alt=\"\u05db\u05e8\u05d9\u05db\u05ea \u05d4\u05e1\u05e4\u05e8 &quot;\u05de\u05e0\u05d4\u05e8\u05d5\u05ea&quot;. \u05d0\u05d9\u05d5\u05e8: \u05e8\u05d5\u05ea\u05d5 \u05de\u05d5\u05d3\u05df, \u05e6\u05d9\u05dc\u05d5\u05dd: \u05db\u05ea\u05e8 \u05e1\u05e4\u05e8\u05d9\u05dd\" class=\"wp-image-170746\" width=\"740\" height=\"1024\" srcset=\"https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd-740x1024.jpg 740w, https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd-600x831.jpg 600w, https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd-217x300.jpg 217w, https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd-768x1063.jpg 768w, https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd-300x415.jpg 300w, https:\/\/forbes.co.il\/wp-content\/uploads\/2021\/01\/\u05de\u05e0\u05d4\u05e8\u05d5\u05ea-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05d0\u05d9\u05d5\u05e8-\u05e8\u05d5\u05ea\u05d5-\u05de\u05d5\u05d3\u05df-\u05e6\u05d9\u05dc\u05d5\u05dd-\u05db\u05ea\u05e8-\u05e1\u05e4\u05e8\u05d9\u05dd.jpg 900w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption>\u05db\u05e8\u05d9\u05db\u05ea \u05d4\u05e1\u05e4\u05e8 &quot;\u05de\u05e0\u05d4\u05e8\u05d5\u05ea&quot;. \u05d0\u05d9\u05d5\u05e8: \u05e8\u05d5\u05ea\u05d5 \u05de\u05d5\u05d3\u05df, \u05e6\u05d9\u05dc\u05d5\u05dd: \u05db\u05ea\u05e8 \u05e1\u05e4\u05e8\u05d9\u05dd<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>\u05d4\u05d5\u05e6\u05d0\u05ea &quot;\u05db\u05ea\u05e8 \u05e1\u05e4\u05e8\u05d9\u05dd&quot;, 275 \u05e2\u05de\u05d5\u05d3\u05d9\u05dd, 128 \u05e9\u05e7\u05dc, \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d5\u05e8\u05e9\u05ea\u05d5\u05ea \u05d4\u05e1\u05e4\u05e8\u05d9\u05dd.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&quot;\u05de\u05e0\u05d4\u05e8\u05d5\u05ea&quot; \u05de\u05ea\u05de\u05e7\u05d3 \u05d1\u05d7\u05e4\u05d9\u05e8\u05d4 \u05d0\u05e8\u05db\u05d9\u05d0\u05d5\u05dc\u05d5\u05d2\u05d9\u05ea \u05e9\u05de\u05e9\u05dc\u05d1\u05ea \u05d1\u05d9\u05df \u05de\u05d0\u05d1\u05e7\u05d9\u05dd \u05d0\u05d9\u05e9\u05d9\u05d9\u05dd, \u05e4\u05d5\u05dc\u05d9\u05d8\u05d9\u05d9\u05dd, \u05d5\u05d2\u05d9\u05d0\u05d5\u05d2\u05e8\u05e4\u05d9\u05d9\u05dd. \u05d1\u05d3\u05e8\u05da \u05e0\u05d7\u05e9\u05e4\u05d5\u05ea \u05d3\u05de\u05d5\u05d9\u05d5\u05ea \u05e6\u05d1\u05e2\u05d5\u05e0\u05d9\u05d5\u05ea, \u05e1\u05db\u05e1\u05d5\u05da \u05d9\u05e9\u05e8\u05d0\u05dc\u05d9-\u05e4\u05dc\u05e1\u05d8\u05d9\u05e0\u05d9 \u05d5\u05e2\u05d5\u05d3<\/p>\n","protected":false},"author":72,"featured_media":171524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u05d4\u05e8\u05d5\u05de\u05df \u05d4\u05d2\u05e8\u05e4\u05d9 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05e8\u05d5\u05ea\u05d5 \u05de\u05d5\u05d3\u05df \u05d4\u05d5\u05d0 \u05dc\u05d0 \u05e4\u05d7\u05d5\u05ea \u05de\u05de\u05e9\u05d5\u05d1\u05d7. \u05d4\u05e0\u05d4 \u05d4\u05e1\u05d9\u05d1\u05d5\u05ea \u05dc\u05de\u05d4 - Forbes Israel<\/title>\n<meta name=\"description\" content=\"&quot;\u05de\u05e0\u05d4\u05e8\u05d5\u05ea&quot;, \u05e8\u05d5\u05de\u05df 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