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Real estate education is valued at over $5 billion. Yet, this gargantuan market has faced a massive disruption as REX Coaching, led by industry icon Tyler McLay, sets its sights on the U.S. market. With a well-established record of success in Canada, REX Coaching aims to alter how real estate professionals are trained and mentored completely.
Tyler McLay, a masters-educated, top 1% nationally ranked, third-generation real estate professional, has long planned to bring his brand of training to realtors across North America. REX Coaching offers one-on-one mentorship, self-guided online courses, and in-person seminars, all designed to help real estate professionals at any stage of their career achieve “Real Estate Xcellence.”
Addressing the Gaps in Real Estate Education
The real estate industry has struggled with a lack of formal education and training for its professionals. Many agents enter the field with minimal guidance and are left to learn on the job, leading to inconsistencies in service quality and professionalism. REX Coaching tackles this issue with a structured, comprehensive curriculum that covers everything from lead generation and client relationship management to advanced closing strategies and personal branding.
“It takes a lot more to compete, stand out, and win business these days,” says McLay. “That said, there are massive gaps in real estate education, notably the complete lack of any sort of formality.”
Offering a 50-hour impact training program spread over 12 weeks, REX Coaching equips agents with the tools and knowledge they need to succeed in one of the most competitive markets in the world.
Disrupting the Industry with “Authority Sales”
One of REX Coaching’s key differentiators is its focus on “authority sales,” a concept that emphasizes becoming more valuable to naturally attract business.
“No gimmicks or shortcuts,” states McLay. “Becoming the best you can be requires adaptability, consistency, efficiency, and skill–all of which can be learned and enhanced.”
This concept contrasts the traditional sales tactics often employed in the real estate industry, which can be seen as aggressive or inauthentic. By teaching agents to build genuine expertise and confidence, REX Coaching seeks to create a new generation of real estate professionals who can thrive regardless of the market’s overall status.
With its comprehensive curriculum, experienced leadership, and focus on professionalism, REX Leadership is ready to disrupt the status quo throughout the United States, mirroring its impact in Canada. More and more agents are seeking out formal training and mentorship than ever before, and REX Coaching and Tyler McClay’s work could grow to become an integral part of realtor professionalism.
A Smarter, Sharper Realtor Culture
REX Coaching offers over 50 hours of impact training modules covering 12 major topics, including advanced closing strategies, objection handling, client relationship management, and personal branding. Participants benefit from twice-weekly live training sessions with Tyler McClay himself, providing direct access to his skills and insights.
Agents also gain lifetime access to these modules and exclusive resources like custom templates and advanced tools for strategic use. With agents having these, REX Coaching drives a new age of realtor culture, where the focus is on passion and authority rather than profit margins.
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