Asaf Azulay (right) and Nadav Tzafrir Photos: Nadav Neuhaus, Team8 and Inbal Marmari
Asaf Azulay (right) and Nadav Tzafrir Photos: Nadav Neuhaus, Team8 and Inbal Marmari

Bank Hapoalim’s CMO, Asaf Azulay, Joins Team8

After serving 5 years as the chief marketing officer of Bank Hapoalim, Azulay will join the tech Investment Group
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Team8 has announced today (Monday) the appointment of Asaf Azulay as the Group’s incoming VP of Marketing. As part of his role, Asaf will be responsible for driving the marketing strategy of Team8 funds and portfolio companies across the Group, while also facilitating their promotion across a broad ecosystem of tech entrepreneurs and investors in Israel and around the globe. Asaf will transition from his current position of Chief Marketing Officer at Bank Hapoalim and join Team8 in Q2 of this year.

Team8 builds and invests in technology companies in the fields of cybersecurity, data, and fintech. The group’s unique foundry model is based on partnering with leading entrepreneurs to collaboratively identify industry-wide challenges and market opportunities, and leverages an in-house team of domain experts and more than 70 operators to build companies that are poised to redefine their industries.

In light of Team8’s company-building success, and in addition to its foundry model, the group has an investment arm focused on early stage (seed, A-round) companies. Team8 provides its portfolio companies with a wide range of services to accelerate their success, including marketing and go-to-market support.

Nadav Zafrir, Founder and Managing Partner at Team8 said: “In order to attract the best entrepreneurs in the industry, we have to provide them with exceptional value. To this end, we’ve onboarded a number of highly skilled managing partners over the past two years. I’m confident that Asaf’s extensive experience will contribute immensely to the growth of the group and our portfolio companies.”

Over the past five years, Azulay held the position of CMO for Bank Hapoalim where he led many of the bank’s marketing successes. In this capacity, he promoted Bank Hapoalim’s brand, while refreshing the bank’s media communication strategy. He also led the marketing and advertising strategy of Bit and helped raise the profile of Hapoalim HiTech. Azulay previously served as CEO of GITAM BBDO, a strategic consulting firm in Israel.

Bank Hapoalim’s CEO Dov Kotler: “Asaf brought creative, innovative and fresh thinking to the management table and was a part of big moves and changes for our customers. The management and I will miss him, and we are sure that he will succeed in his new way. “

Asaf Azulay adds: “I’m excited to move on to a new chapter in global tech with Team8, a leading venture group with exceptional people who do things outside of the box. Team8 has an unconventional model in which it brings together entrepreneurs to collaboratively develop ideas and build companies with them. It’s led by experts in various domains who want to change the world – I’m thrilled to join them on this journey and very grateful for their trust.”

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