Upstream’s Vision Is to Secure the Future of Connected Vehicles – And Protect Them

Upstream Founders. Photo: Micha Lovton


Company: Upstream
Founders: Yoav Levy and Yonatan Appel
Founded: 2017
Fund: $105 million
Employees: 120+

Data and connectivity are the foundation of connected vehicles and the automotive industry’s transformation, resulting in a host of new revenue opportunities. However, similar to the IT industry, connectivity creates significant new cybersecurity challenges.
Upstream’s mission is to secure and empower the future of connected vehicles. By unlocking the value in connected vehicle data, Upstream helps automotive stakeholders secure their assets, comply with regulations, improve vehicle design quality, and identify new business opportunities.

Upstream introduced a fundamental and innovative shift in the approach to connected vehicle security with the first cloud-based data management platform, purpose-built for the automotive industry. The Upstream Platform is agentless and eliminates the need to install hardware or software in vehicles. The platform delivers unparalleled automotive cybersecurity detection that enables OEMs to effectively respond and mitigate a wide range of cybersecurity threats and attacks.

The Upstream Platform enables customers to build connected vehicle applications by transforming highly distributed vehicle data into centralized, structured, contextualized data lakes. Coupled with AutoThreat® PRO, the first automotive cybersecurity threat intelligence solution, Upstream provides industry-leading cyber threat protection and actionable insights, seamlessly integrated into the customer’s environment and vehicle security operations centers (VSOC).

Upstream’s cloud-based platform ingests connected vehicle data, normalizes and cleanses it, builds vehicle digital twins, and leverages AI-powered detection to identify relevant anomalies. These capabilities enable users to utilize purpose-built and customizable cybersecurity detection and response (V-XDR) and advanced analytics applications for multiple use cases. These include cyber threat detection, layered investigations, flexible querying, reporting, automated workflows, predictive maintenance, insurance, business intelligence, data quality validation, and more.

Upstream’s AutoThreat® PRO is a premium intelligence service, and is purpose-built to collect, analyze, and leverage automotive threat intel from multiple public, deep and dark web sources. It enables smart mobility threat landscape visibility and empowers stakeholders to gain domain-specific context of cyber threats that could impact their supply chain and assets. AutoThreat® PRO offers customized queries and services, deep and dark web investigations, and tailored-made threat models based on user-specific assets and concerns. With AutoThreat® PRO, organizations can assess and manage risks detected in their supply chain, comply with cybersecurity standards and regulations, and take action by enhancing their security defenses.

Upstream also operates best-in-class VSOC services powered by the Upstream Platform. Upstream’s VSOC service is based on a team of automotive and cyber analysts and researchers, and allows users to effectively monitor vehicles, fleets, and the entire connected vehicle infrastructure in near real-time. The service offers cyber threats detection and investigations throughout the lifecycle of a vehicle, and is a critical element in ensuring the safety and security of vehicles, services, fleets, and road users.

Upstream’s experience and success with cloud-based automotive cybersecurity have allowed the company to recognize that connected vehicle data has potential far beyond cyber. As such, Upstream helps automotive industry stakeholders utilize the latent value detected in their data to not only secure vehicles, but to also optimize, enhance, and further monetize their connected cars, trucks, fleets, and services.

Upstream already monitors and secures over 10 million vehicles from some of the top OEMs globally, and its customers include leading OEMs, automotive suppliers, and mobility service providers. Several leading OEMs such as Renault, Nissan, Mitsubishi, Volvo, BMW, and Hyundai, have already invested in Upstream’s success. Additional investors include Mitsui Sumitomo Insurance (MSI), Nationwide Insurance, Salesforce Ventures, Glilot Capital Ventures, Maniv Mobility, and more.

BrandVoice is Forbes’s Marketing content brand

Newsletter Subscription

More Articles

Newsletter Subscription

Sign up for a free newsletter and enjoy regular updates, news, alerts and everything you must not miss.