Forbes 30 Under 30: Meet The Class Of 2024

30Under30, 2024 Edition. Geffen Yamin (R), Ohad Zaidenberg, Odeya, Suleiman Maswadeh and Eyar Halabi | Photo: Nir Slakman
30Under30, 2024 Edition. Geffen Yamin (R), Ohad Zaidenberg, Odeya, Suleiman Maswadeh and Eyar Halabi | Photo: Nir Slakman
Even in a year so challenging and full of upheavals, these young Israelis show us that despite everything, we can – and should – remain optimistic about the future here

On Thursday, September 28 2023, the day before Sukkot Eve, we opened registration for the Forbes 30 Under 30 list for 2024. This was just over a week before the Black Saturday that divided our lives into two – before October 7, and after. 

In the days following the initial shock and amidst the heavy mourning, we debated in the editorial staff whether to hold the project this year at all. Is it, at such times, appropriate to create a list and event that are usually a celebration highlighting young talents in Israel? 

Since that Saturday in October, we have all been living and functioning in the dissonance between mourning, remembrance, pain and anger, and moments of spiritual elevation, courage, uplifting spirit and national unity that were so rare in the previous year. 

מימין לשמאל: ד"ר מירב מופז, אודיה אזולאי, נתאי לדאני, רייצ'ל קסטנר, רון וידר, ליזי גולדמן ואורי ברזילי. מאחוריהם היצירה "זורח גורע", לארי אברמסון (2008). צילום: ניר סלקמן
From right to left: Dr. Merav Mofaz, Odeya Azoulay, Nitay Ledany, Rachel Kastner, Ron Vider, Lizzy Goldman and Ori Barzilay | Photo: Nir Slakman

This is the spirit that characterizes the under30 on the list this year. Young people who have proven, even in this difficult time, how much initiative, talent and ability are rare resources – and how blessed we are with them here in Israel. Like the pair of young women who built from scratch a project that, from the very first days of the war, moved tons of equipment and food to thousands of soldiers and evacuated families; or the producer who left a promising career in Hollywood and became a prominent advocate for Israel; or the travel blogger who circled the world in 80 days and returned to volunteer as a spokesperson for Kibbutz Nir Oz. 

Alongside them, we discovered many more inspiring stories that distill the Israeli spirit: the pair of entrepreneurs who won the Israel Security Award for their contribution to state security and this year completed a funding round of tens of millions of dollars, or the journalist who grew up in a Muslim home in East Jerusalem and during the war found himself mediating the complex reality to millions of viewers at home. 

In such a difficult and challenging year, these young people prove every day why, despite everything, it’s possible – and necessary – to remain optimistic about life here. Despite everything, there still is a promising future here. 

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