TULU, the New York-based product access and usage platform operating across North America and Europe, announced an extension of its Series A funding round, bringing the total raised to $37 million. The company confirmed that the latest $17 million investment was co-led by GreenSoil PropTech Ventures, Bosch Ventures, and New Era Capital Partners, with participation from existing backers Regeneration.VC, Good Company, Aviv Growth Ventures, and i3 Partners.
Founded in 2020 by Yishai Lehavi and Yael Shemer, TULU provides residential buildings with 24/7 access to appliances, household essentials, and lifestyle products through IoT-powered smart units installed in shared spaces. According to the company, its platform currently serves more than 500,000 residents across 60 cities in Austria, Canada, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, the U.K., and the U.S. The company reports continued subscriber growth alongside an expansion into thousands of additional in-building locations.
TULU says its model reduces consumer costs and waste by replacing traditional ownership with on-demand, in-building product access. The system integrates AI-driven insights through “TULU Brain,” a proprietary engine that analyzes usage data to personalize the user experience and provide behavioral analytics for landlords and brand partners.
The platform is deployed by leading global property groups, including Greystar, BGO, Brookfield, RPM, Blackstone, Bozzuto, American Campus, RXR, Willow Bridge, and Related. Major consumer brands such as Bosch, Kärcher, Philips, and Anker collaborate with TULU to reach younger demographics, test product engagement, and support circularity initiatives.
In a statement, CEO and Co-Founder Yishai Lehavi said the company is entering its “next phase” as it integrates deeper AI capabilities. “We’re creating usage habits, which requires continuous insight and personalization,” he noted, adding that the new funding will support global expansion and the further development of TULU Brain.
Co-Founder and Chief Customer Officer Yael Shemer emphasized the sustainability impact, citing the share of global emissions originating from consumer goods. She described TULU as infrastructure for a new consumption model that replaces ownership with shared access and fosters “collective sharing communities.”
Investors highlighted the company’s momentum and market positioning. Gideon Soesman, Co-Founder and Managing Partner at GreenSoil PropTech Ventures, pointed to strong partnerships with major property owners and growth in resident adoption. Bosch Ventures Managing Director Dr. Ingo Ramesohl said the shift from ownership to usage is “essential for advancing circularity,” and positioned TULU as a key enabler of that transition.
According to the company, TULU has raised $42 million to date across its Seed and Series A rounds.
