Enso, the Israeli startup pioneering what it calls Custom Autonomous Software, has named Moti Tzofi as Head of Sales as it shifts from category creation to commercial scale.
Tzofi joins from Statista, where he served as Senior Sales Director and Country Manager and oversaw remote teams across Israel, the U.S., and Europe. During his tenure, new business acquisition grew fivefold and customer churn fell 40%. He previously served as VP of Sales at Pitchon-Lev, leading corporate and government partnerships, and began his career at KPMG Israel, where he advised technology and public companies as a Senior Audit Associate. He holds a bachelor’s degree in accounting and management.
Founded by Mickey Haslavsky – a serial entrepreneur and co-founder of Rapid, which was acquired by Nokia – Enso is betting that AI has upended the economics that made generic SaaS the default. Instead of selling tools for humans to operate, the company installs end-to-end autonomous business functions tailored to each customer’s workflows. Its first deployments tackle go-to-market operations, including autonomous SEO, GEO, content, and distribution, with plans to expand across the wider GTM stack.
Central to Enso’s model is the Forward-Deployed Engineer, who translates each customer’s processes into production-ready autonomous software. The company already counts MyHeritage, Tamnoon, Avantgarde Vacations, and Clarity among its clients.
“The fastest-growing companies from here won’t be the ones with the most dashboards — they’ll be the ones whose growth runs autonomously,” Haslavsky said, adding that Tzofi will play a central role in bringing the CaS model to enterprise customers worldwide.
