The CEO of Bank Hapoalim has announced the promotion of Asaf Azulay and the expansion of his purview as the Bank’s CMO.

In addition to the Bank’s marketing strategy and the “bit” payment app strategy, Azulay is also in charge of the Bank’s LoyaltyPlan, managing its reputational risk, and steps to preserve the fairness toward the Bank’s clients, as well as digital marketing that is seeing further expansion these days.

Recently, Azulay has also been appointed, alongside Karen Mazor, as the Bank’s Relationship Development Representative vis-à-vis the UAE and Bahrain.

Asaf Azulay. Photo: Inbal Marmari

Azulay (37) has been occupying his position for the past 3.5 years approximately. Before that he has served as CEO of BBDO, Gitam’s strategic consulting brand MI.

Dov Kotler said, “Asaf brings client-centric creative business thinking to the Management table, alongside flexible and timely marketing activity, adaptable to banking in the new world.”

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