Many companies have found themselves facing quite a few difficulties during the corona crisis. But the crisis has actually created an opportunity to develop a positive image with activities that suit the spirit of the time. Marian Salzman, Senior Vice-President Commuincations at Philip Morris, talks about how to do it right

Hundreds of millions of students worldwide use technological tools to study remotely from home these days. What does it mean for the teachers?

Azulay, head of Bank Hapoalim’s marketing headquarters, was chosen by the Israeli Marketing Association for the strategic advances he made which situated the bank in their new status as a young and innovative brand

The list was unveiled last night on a formal event at Forbes on Fifth in the heart of New York City • During the event, Randal Lane, the editor-in-chief of Forbes USA, interviewed Professor Amnon Shashua, President and CEO of Mobileye

Professor Yael Hanein lives between two worlds – her research lab at Tel Aviv University where she is developing future capabilities in the field of neuro-technology • Wearing her other hat, she is an entrepreneur that is already in charge of two groundbreaking companies in the field • “Academia favors ambitious, difficult and challenging projects – in industry, everything moves so quickly and efficiently and it is of utmost importance to maximize time. The beauty is in the balance.”

At the forefront of medical cannabis research, Prof. Hinanit Koltai dedicates her days to scientific research of the controversial plant • For her, every leaf, flower and seed is meaningful • As her research advances, the plant scientist believes cannabis will be used not only as a pain reliever – but as a medication in and of itself – even for cancer

80 years have passed since the civil war that ripped Spain apart and brought the dictator Francisco Franco to power • Now, with the political system shakier and more divided than ever, and parties with more extreme ideologies occupying the stage from right to left – it seems that Spain is taking a certain step toward its dark past

Loyal to his style of negotiation, precisely when it was starting to look like we were on the brink of a historical agreement, President Trump re-ignited the global trade war and sent the markets into a tailspin • While the American economy was at its peak and the Chinese economy was continuing to reveal signs of distress, Trump’s hand appeared to be stronger – but America has much to lose in this extended poker game between the big powers

The year 2018 began with a burst of optimism regarding global economic growth in the coming years – optimism that did not last long • the trade war that broke out between the USA and China escalated quickly from one day to the next and now, despite the temporary ceasefire, the uncertainty has only increased, and the possibility of sliding into a global recession remains a realistic likelihood • Now the year 2018, which began with hopes for growth and prosperity, may go down in history as the forerunner of an economic nightmare